Technology news and Jobs arrow Fuzzy Logic arrow Leopard’s chance to pounce on Vista market share
Leopard’s chance to pounce on Vista market share E-mail
by Alex Zaharov-Reutt   
Monday, 22 October 2007


With the launch of the iPhone, the iPod Touch, and now Leopard OS X 10.5, Apple have the best ever chance of extending their leadership position with a new class of computing interface, whether pocket size with a 3.5-inch screen, a 12-inch widescreen, somewhere in between or even on a larger scale as with Microsoft’s Surface Computer that resembles a coffee table.

There has been criticism online in the last couple of days that Apple has missed an opportunity to really market Leopard in the face of the troubled post-launched phase of Vista, with missing drivers and software incompatibilities causing problems.

But Apple’s existing OS X 10.4 remains rock solid for users, which most XP and Vista users can’t lay claim to experiencing, and 10.5 will only be better. Sure, there will be bugs found, but they’ll be quickly fixed as usual.

Apple did delay Leopard to get the iPhone (and obviously also the iPod Touch) out the door at their scheduled times, with the work on the iPhone’s OS X operating system crucial to the development of the oft-predicted new ultra portable and ultra thin slate style computer everyone wants Apple to release in the hope that in combines the best of a computer with all the features and simplicity of the iPhone and more.

Despite rumours that such a device is in development, we’re all still waiting to see if it will emerge at Macworld in 2008 – while looking to see just how many copies of OS X Leopard 10.5 and how many Macs, iPods and iPhones Apple sold in the crucial Q4 shopping season of 2007.

By all accounts, with the latest that pre-orders of Leopard are going through the roof, the end of 2007 is clearly going to be the sweetest and crunchiest year Apple – and their customers have ever experienced, with competitors under more pressure from Apple’s bite than ever.

This doesn’t look like the Apple of the past, the Apple that created new markets and then gave them away.

In the new world of digital experiences, digital living and digital creativity that virtually anyone can afford, Apple is once again an 800 pound gorilla in the room.

Over the years, Apple clearly lost a lot of weight – but in recent times, with all the developments and more than we’ve gone through here – they have re-grown so large that the other 800 pound gorillas that have sprung up since have been forced to take notice and make room for them.

The iPhone, the iPod Touch and Mac OS X 10.5 are just the beginning, as Apple said the last 30 years were on its website at the beginning of this year, 2007. What Apple releases next is crucial, but all signs so far point to good that it will build upon the iPhone and take it to the next level, radically changing mobile computing once more.

If ever Apple was to break through and really take a significant chunk of market share on all their fronts, their best opportunity is now before them, with many of Apple’s cards already on the table in a winning hand – with no doubt more surprises from Steve Jobs still to come.

Bring on October 26, where perhaps the first of those surprises will be unveiled. If not, Macworld 2008 is our next stop, barring any ‘one more thing’ surprises from Steve Jobs before 2007 is out.

Whether anything is announced at those times or not, 2008 will surely see the 3G iPhone that Steve Jobs promised at Macworld 2007, as we live in hope that an ultra thin MacBook Nano iPhone Tablet becomes a reality too – sooner rather than later!
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