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Information Technology News Yahoo! gaining on Google
Information Technology News Yahoo! gaining on Google | Yahoo! gaining on Google |
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| by Stuart Corner | |
| Tuesday, 16 October 2007 | |
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Page 2 of 2 "July and August were Google's lowest months relative to Yahoo impression volume, but then its share of impressions rebounded in September as school resumed. By the time school was back in full swing, Google recaptured its lost market share as its percentage of impressions increased dramatically." This study claims to have tracked billions of impressions and millions of clicks on Yahoo, Google, and MSN from January 1, 2006 to September 30, 2007 across more than 500 marketers, all of whom are clients of SearchIgnite directly or via its sister company 360i. The white paper is the fourth in a series of quarterly reports that tracks results across the engines. SearchIgnite/RBC say that subsequent reports will start to reflect budgetary decisions that search marketers are making regarding their budget allocations across the major search engines, reflecting the longer term economic impact of the Panama release.{moscomment}
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