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Technology Lifestyle A price drop for the Wii ?
Technology Lifestyle A price drop for the Wii ? | A price drop for the Wii ? |
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| by Mike Bantick | |
| Saturday, 13 October 2007 | |
  
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Still apparently selling as fast as Nintendo can churn them out, the Nintendo Wii recently surpassed the Microsoft Xbox 360 – which had a year head start – in total units sold. George Harrison, head of U.S marketing told Reuters that he had no price cuts on the horizon for the console. "We'll stay at [U.S]$249 for the foreseeable future. We are still selling everything we can make," Harrison said. "We think we're in a great position. Both our competitors took price reductions and it hasn't stalled our momentum at all." "Most importantly, we're going after an expanded audience that they are not in a position to capitalize on." With the Wii garnering a broader demographic, with a perception of accessibility that the PlayStation 3 and Xbox 360 have been attempting to emulate, it is no surprise that a price adjustment is not on the Nintendo radar. Still the ‘foreseeable future’ could be debated, as Harrison is set to leave Nintendo this coming December. |
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