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Cornered! is a blog devoted, most of the time anyway, to telecommunications: local and global issues, technology, people and trends from the perspective of someone who's been reporting, analysing and commenting on the industry since the dark ages (BC - before competition). Sometimes serious, sometimes flippant, sometimes frivolous. Controversial, analytical, informative, amusing, but never boring; a vehicle for examinations of important issues and observations on my encounters and experiences in an industry where polarised views and hyperbole are the norm.
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Technology news and Jobs arrow Cornered! arrow UK ISPs asked to clean up broadband speed claims
UK ISPs asked to clean up broadband speed claims E-mail
by Stuart Corner   
Friday, 12 October 2007
Last month I reported on a campaign  in the UK that was lobbying Government to instruct Ofcom (the equivalent body to the Australian Communications and Media Authority) to force ISPs to advertise a typical rate for broadband subscriptions, not just a theoretical 'maximum' rate. It is making considerable headway.
The 'Crystal Clear Broadband' campaign is the brainchild of ComputerActive magazine. At the time of writing it had received over 3,500 signatures on its online petition and claimed to have attracted the attention of MPs and an influential partner, the Plain English Campaign.

That campaign has now had some real impact, spurring the Ofcom Consumer Panel (OCP) - an independent body that advises Ofcom and whose members are appointed by Ofcom - to write to the top six UK ISPs requesting they give customers better information on broadband.

I headlined my article with an exhortation to Australian broadband users to take similar action ("Come on Aussies - let's get clarity on broadband") - and it produced some mixed but interesting comments from readers! So to further this cause I offer the following update on development in the UK.

The OCP says it has asked the top six ISPs for their views about why consumers often do not get the advertised broadband connection speeds that they think they are buying, and to come up with solutions that give customers clear information.

 
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Cornered! is a blog on all things tele-communication from the perspective of one who has observed, analysed commented and reported on the industry since the dark ages (BC - before competition).
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