Technology news and Jobs 
Telecommunications A better way to buy mobile content
Telecommunications A better way to buy mobile content | A better way to buy mobile content |
|
| by Stuart Corner | |
| Wednesday, 10 October 2007 | |
|
Page 1 of 2   
Featured Whitepaper
5 Best Practices for Smartphone Support
"We have had the software for a few years now that is why I am pushing to get the technology into the market here," she told iTWire. "It addresses some of the problems with premium SMS mobile subscription services and peoples' complaints that they did not actually get the content [because their phone does not support it]: the fact that they are using WAP billing means they have a WAP compatible phone. "The transaction pages for the process would be hosted and maintained by ourselves so we present customers with the same format the same wording every time. It is really clear and in their face that they are about to enter into a subscription." Individual mobile operators in Australia are already planning to use the Sybase 365 operator charging gateway for their own content and services, but what Rich is lobbying for is the adoption of a service similar to the one that operates in the UK that would work across all carriers under a known and trusted brand. All five UK operators (Vodafone, Orange, 3, O2 and T-Mobile) have signed up to participate and the service was recently launched there under the Payforit brand. It is governed by a set of rules called the "Trusted Mobile Payment Framework" and is administered by the UK's Cross-Mobile Network Operator Forum. "Discussions with operators here have been positive," Rich said. "But things can take quite a while in carrier land. There are things they need to do to enable us to connect to their systems and they have to decide priorities and allocate resources." |
| < Next story in category | Previous story in the category > |
|---|
