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Technology Lifestyle Halo 3 drives 55% increase in Xbox 360 sales
Technology Lifestyle Halo 3 drives 55% increase in Xbox 360 sales | Halo 3 drives 55% increase in Xbox 360 sales |
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| by Mike Bantick | |
| Sunday, 07 October 2007 | |
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For the week ending September 30 (six days after launch) Halo 3 has climbed into the 2nd best selling spot of all time for an Xbox 360 title, landing in over 70,000 Australian living rooms. Software and accessories (including the special Halo 3 edition console) garnered Microsoft over AU$9 million in revenue. In the Australian market Halo 3 accounted for 63 percent of all next-generation console software revenue, the AU$7.5 million in software sales setting a new record for the region. Halo 2, by comparison sold 126K units, generating AU$11 million in revenue in its first month on sale. Other points of note from the Halo 3 initial release week * Xbox 360 hardware sales increased by 55 percent over the w/e 23 September * Xbox 360 hardware sales for September increased by 158 percent over August * Xbox 360 was the number one selling console for September * Xbox 360 held 31 percent total market share for September, more than any other platform * Xbox 360 hardware, software and accessories generated over $30m in September, over 50 percent more than any other platform Despite a changed relationship between developer Bungie and Microsoft, it seems the fruits of their labour are blossoming indeed. These Aussie figures come on top of the $US300 million already banked. Already there are rumours of a prequel in the development cycle.
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