Deal with new gift card retailer to boost gotalk phonecard sales

by Stuart Corner

Tuesday, 02 October 2007

Page 1 of 2 ! Gotalk, parent company of Australia's largest phonecard operator, cardcall, has struck a deal with a US company about to launch gift card kiosks in the Australian market. The Blackhawk Network – a wholly owned subsidiary of US Supermarket giant Safeway - is to launch in Australia its Gift Card Mall (store-on-a-stand) concept before Christmas, following its recent launch in the UK. The Mall is in-store display stand or kiosk large enough to carry hundreds of third party branded cards in a wide range of categories: sports, telecom, open loop gift (cards that can be used at thousands of locations), theatre, movie, sporting, and event tickets and other reloadable products. According to gotalk/cardcall CEO Steve Picton, Blackhawk's entry into the Australian market will boost gift card distribution in Australia dramatically and his own company's overall telco sales from around $168 million a year to an estimated $200 million for the 2007-8 financial year. He said the deal offered "amazing growth possibilities" on two fronts. "The first is obviously the expanded opportunities for new telco customers to purchase our extensive phonecards range in many new retail locations – with even more possibilities for impulse buying. The second is an entirely new revenue stream for cardcall as it becomes one of only two Blackhawk agent/distributors, responsible for selling in and maintaining the Blackhawk gift card solution into the Australian retail trade market." The Blackhawk/cardcall deal follows gotalk's recent purchase of Telstra's international physical, electronic voucher and online calling cards last June, and the August 6 launch of prepaid VoIP phonecards. << First page <   1 2 Next page > Last page - Post your comment >>

 

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