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Information Technology News TV broadcaster Prime launches regional internet sites
Information Technology News TV broadcaster Prime launches regional internet sites | TV broadcaster Prime launches regional internet sites |
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| by Stuart Corner | |
| Monday, 24 September 2007 | |
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iPRIME has secured domain names in the form 'townametv.com.au for over 200 communities in Australia on which it intends to launch iPRIME portals. Canberra will be first, on October 7, to be followed by Newcastle and Wollongong before Xmas. (however it does not own the canberratv.com.au domain name). iPRIME's initial focus will be NSW but it eventually plans to rollout portals for town in other states where Prime broadcasts. Prime's TV broadcast service covers northern and southern New South Wales, Victoria, the Gold Coast area of eastern Queensland and all of regional Western Australia. In the eastern states of Australia the service is branded Prime. In Western Australia it is known as Golden West Network. Prime also has a commercial radio network in Queensland, bringing the total audience within its coverage area to around five million people. iPRIME says it will offer marketers and advertising agencies the opportunity of being able to micro-target their campaigns to specific regional audiences and it promises to provide innovative technologies to these advertisers and marketers across multiple media platforms. "This unlocks vast opportunities for marketers to develop relevant and highly measurable campaigns to deliver real results. |
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