| Yahoo Mash takes on social networking heavies |
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| by Stephen Withers | |
| Tuesday, 18 September 2007 | |
  
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"Of course, there are extensive privacy controls in Mash and you set the boundaries that you’re comfortable with," said Will Aldrich, Mash team leader at Yahoo. This idea has been taken a step further by allowing users to create "starter profiles" for their friends. This could have a useful effect on participation rates by kickstarting new users' customisation activity. A variety of modules are available for inclusion on profile pages, including Flickr and blog feeds, and Tamagotchi-like electronic pets. Mash's Pulse feature lists the additions and changes to friends' profiles, along with their (Twitteresque) 'blurts.' "Mash is still pretty raw — there are bugs and we haven’t gotten to several of the features it really should have," warned Aldrich. Yahoo's Mash is currently in an invitation-only beta. Yahoo 360°, the company's previous attempt at social networking, is still in beta after two and a half years and has not proved very successful despite integration with Yahoo Groups and Yahoo Messenger. |
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