| ACCC takes Telstra to court over Next G ad claims |
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| by Stuart Corner | |
| Monday, 17 September 2007 | |
  
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In August the ACCC issued a statement saying: "Telstra...has withdrawn and amended a series of television advertisements promoting its Next G mobile network after the ACCC raised concerns that the advertisements may mislead consumers about the coverage available on the network." ACCC chairman, Graeme Samuel, said: "The ACCC had particular concerns about Telstra's unqualified use of the taglines 'Everywhere you need' and 'Get the coverage you need with Telstra's Next G network' when the whole of Australia is not covered and coverage is not always available where consumers need it." The ACCC said it was also concerned that Telstra's television advertisements conveyed the impression that service quality issues such as call interference and call drop-outs would not happen on the Next G network. It said at the time that Telstra had responded promptly, indicating that it would no longer use the taglines 'Everywhere you need it' and Get the coverage you need with Telstra's Next G network' and had amended its television advertisements accordingly. The ACCC did not say why it had initiated legal action despite this prompt response to its earlier objections.{moscomment} |
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