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Information Technology News The automotive market: Microsoft's next target
Information Technology News The automotive market: Microsoft's next target | The automotive market: Microsoft's next target |
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| by Stuart Corner | |
| Saturday, 08 September 2007 | |
  
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Siemens VDO Automotive AG claims to be one of the world's leading automotive electronics and mechatronics suppliers, earning approximately 70 percent of its total annual sales of $US13.8 bilion in this segment The first Siemens VDO product based on Microsoft software technology is expected to go into production as early as 2009. Future products are promised to include "navigation, high-end multimedia units and interfaces to connect portable electronic entertainment devices using the Microsoft software technology platform." Microsoft claims that its expertise in software for multimedia, entertainment and communications solutions in combination with Siemens VDO's long years of experience in the development of in-vehicle multimedia and infotainment systems forms the ideal basis for collaboration. "The goal of this joint effort is to make it possible to optimally serve the requirements and standards of the automotive industry at any time." They claim that, by using the Microsoft Auto platform, Siemens VDO will be able to fully concentrate on its key competences of system design, vehicle integration, driver assistance systems and safety systems. In addition, Siemens VDO will also be able to actively help shape Microsoft Auto and license platform-compliant applications, such as navigation functions, for third-party suppliers.{moscomment} |
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