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Information Technology News Yahoo! to buy BlueLithium to boost online ad offerings
Information Technology News Yahoo! to buy BlueLithium to boost online ad offerings | Yahoo! to buy BlueLithium to boost online ad offerings |
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| by Stuart Corner | |
| Wednesday, 05 September 2007 | |
  
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BlueLithium's product capabilities include: audience targeting based on consumer interests; remarketing ads to consumers across the Web who have interacted with an ad or web page; custom segmentation; spot buying capabilities to extend reach and frequency against a marketer's target audience. According to comScore Media Metrix, BlueLithium is the fifth largest ad network in the US and second largest in the UK with 145 million unique visitors each month. BlueLithium was founded in 2004 and was named 2006 Innovator of the Year by AlwaysOn. It has been named one of the top 100 private companies in America for three consecutive years. BlueLithium will become a wholly-owned subsidiary of Yahoo!. CEO Gurbaksh Chahal will remain with BlueLithium for an interim period through the integration. The transaction ie expected be completed in the fourth quarter of 2007. {moscomment} |
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