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Information Technology News The end of television as we know it?
Information Technology News The end of television as we know it? | The end of television as we know it? |
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| by Stuart Corner | |
| Friday, 31 August 2007 | |
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Page 2 of 2 "Consumers are demonstrating their desire for both wired and wireless access to content: an average of 81 percent of consumers surveyed globally indicated they've watched or want to watch PC video, and an average of 42 percent indicated they've watched or want to watch mobile video," said Bill Battino, communications sector managing partner, IBM Global Business Services. "Given the rising power of individuals and communities, media and entertainment industry players will have to become much better at providing permission-based advertising and related consumer-driven ratings services." Featured Whitepaper
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The survey was conducted from mid-April to mid-June 2007 by the IBM Institute for Business Value. Responds were split 64 percent female and 36 percent male, all aged 18 years and over. Approximately 45 percent were between the ages of 18-34, 25 percent 35-44, and 30 percent 45 and over. The questionnaire covered 38 questions and generated 263 respondents in Australia, 885 respondents in the US, 559 respondents in the UK, 338 respondents in Germany and 378 respondents in Japan. Respondents reported a range of household salary levels, though the vast majority was under $US100,000. IBM is making the full survey results available for free download at: www.ibm.com/media/adsurvey07 {moscomment} |
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