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Telecommunications Yahoo!7 goes mobile with m.Net
Telecommunications Yahoo!7 goes mobile with m.Net | Yahoo!7 goes mobile with m.Net |
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| by Stuart Corner | |
| Tuesday, 21 August 2007 | |
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m.Net will continue to manage the Home & Away WAP site through carrier portals; oversee the existing mobile value added services marketplaces; and provide quality assurance and certification for Yahoo!7 mobile products. m.Net provides managed advertising, content and development services over mobile networks for major media organisations and telecommunications carriers and their advertising clients. The company claims that its proprietary mobile marketing platform enables clients to exploit mobile opportunities either directly or via fully managed solutions. It also provides services for competitions and advertising promotions to TV programmes including 7's 'Dancing with the Stars' and 'It Takes Two', and provides infrastructure, content and market research for Telstra's Caller Tones ringback service. m.Net was established in 2001 as a consortium of 14 industry and academic organisations with funding from the Building on IT Strengths program of the Department of Communications, Information Technology and the Arts and with support from the South Australian Government. Its founding members were: Cisco Systems Australia, Motorola Australia, Chimo, Medical Communications Associates, Agile, AirNet, Telstra, Adelaide University, Flinders University, University of South Australia and the Corporation of the City of Adelaide. Its original purpose was to develop applications for future 3G networks. Today it describes itself as an independent company with a diverse range of shareholders including Yahoo!7, Alcatel Australia, Austereo and Telstra.{moscomment}
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