Technology news and Jobs 
Telecommunications Consumers prefer local call centres
Telecommunications Consumers prefer local call centres | Consumers prefer local call centres |
|
| by Stephen Withers | |
| Thursday, 16 August 2007 | |
  
Featured Whitepaper
5 Best Practices for Smartphone Support
Poll results are almost always subject to some concern about exactly how the questions were phrased and how the sample was selected, but at least Budget Direct's sample was of a decent size: 4389. "Customers want to deal with people that drive the same types of cars and deal with the same types of conditions that they encounter on a daily basis, and struggling with the semantics of a language can be frustrating when consumers need information about a product," said Budget Direct's director of contact centre operations Gerry O’Shaughnessy. "Any company not ensuring their contact centre is delivering customer satisfaction rather than frustration is taking a huge risk with its customer asset," he added. Not surprisingly, Budget Direct's call centres are all located within Australia. |
Tags
| < Next story in category | Previous story in the category > |
|---|
