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Technology Lifestyle Get an Xbox 360 for the price of a Wii
Technology Lifestyle Get an Xbox 360 for the price of a Wii | Get an Xbox 360 for the price of a Wii |
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| by Mike Bantick | |
| Wednesday, 15 August 2007 | |
  
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With only two systems on offer in this country – still no Elite for Oz – It makes the choice simple. Pretty much it comes down to a Hard Drive or no Hard Drive decision. The Core Console has dropped to a Wii competitive AU$399.95 whilst the more attractive Pro version has also had a price drop to AU$579.95. Even the despite the hyperbole of the words below from the press release, this does indeed represent a significant shift in the local market. One of the major Wii’s competitive advantages has now effectively been snuffed out. Dependent on consumer needs the Xbox 360 offers a far superior line-up of software, a robust online experience (though something will need to change in the future here as far as charging for the service) and assurances of improved Xbox 360 reliability. So if you are happy to accept the risk of Xbox 360 breakdown, which looks to be the biggest Microsoft hurdle to an improved market share, price does no-longer seem to be a barrier. Until Nintendo drop their price of course. From the release; SYDNEY 15 August 2007 - Today Microsoft announced that effective immediately it has lowered the price of the Xbox 360TM video game and entertainment system in Australia. Underlining its already terrific value, the Xbox 360 console is now available from a recommended retail price of $399.95. With over 200,000 consoles and over one million games sold in Australia, a record-setting attach rate of 6 games per console sold*, the Xbox 360 console has proven itself as a leading platform for interactive home entertainment. In conjunction with its amazing upcoming games lineup, the new price means there has never been a better time to jump in to Xbox 360. David McLean, Xbox Regional Director, Australia and New Zealand, says, "Xbox 360 is all about offering consumers a choice - and I think we've just made that choice even easier. Today's announcement shows Xbox 360 delivering on our commitment to make next-generation entertainment accessible to as many Australians as possible. Whether you want high definition** movies and digital downloads, whether you want to join an online community of over 7 million people, or whether you just want to jump straight into a game and have fun." For those looking for the ultimate value and the freedom to customise their console as they see fit, the Xbox 360 Core console is now priced at $399.95 RRP. The Xbox 360 Core console provides everything needed to hit the ground running while giving consumers the ability to add new features and accessories when they want. Microsoft is enhancing the value of its entire family of Xbox 360 consoles. At the new recommended retail price of $579.95, the Xbox 360 Pro system offers a rich online-ready gaming experience right out of the box with a 20GB hard drive, wireless controller, Xbox 360 media remote, and more. In addition to being great value, the Xbox 360 console is the only place this year consumers will be able to play all of the following much-anticipated blockbusters: "Halo 3" (Microsoft Game Studios), "Call of Duty 4" (Activision), "Rock Band" (MTV Games), "Assassin's Creed" (Ubisoft) and "Guitar Hero IIITM: Rock Legends" (Activision). The Xbox 360 console is also the home to the most exclusive games catering for every type of player, including: "BioShock" (2K Games), "Lost Odyssey" (Microsoft Game Studios), "Blue DragonTM" (Microsoft Game Studios), "Scene It? Lights, Camera, Action." (Microsoft Game Studios), "Project Gotham Racing 4" (Microsoft Game Studios), "Mass Effect" (Microsoft Game Studios), "Viva Pinata: Party Animals (Microsoft Game Studios), "Ace Combat 6" (Namco Bandai) and "Beautiful Katamari" (Namco Bandai). With two systems available, the Xbox 360 console is the only platform that lets consumers choose the types of entertainment they want to experience. The full contents of the two systems are: * Xbox 360 Core Console (RRP $399.95): Includes the Xbox 360 Core console, Xbox 360 Controller and Composite AV cable. * Xbox 360 Pro System (RRP $579.95): Includes the Xbox 360 video game and entertainment system, 20GB Hard Drive, Wireless Controller, Media Remote, Component HD AV cable, an Ethernet Connectivity Cable and a complimentary 30-day trial Xbox LIVE? Gold membership. |
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