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Information Technology News Aussie online ad personaliser targets US market
Information Technology News Aussie online ad personaliser targets US market | Aussie online ad personaliser targets US market |
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| by Stuart Corner | |
| Wednesday, 01 August 2007 | |
  
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The company claims that its patent-protected platform is superior to competitive solutions because there are no limitations to how an ad can be personalised to fit profile and preference parameters of individual customers. "If the data profiles can be optimised, Qmecom can customise any creative element, rendering millions of unique versions of a single ad on the fly based on the data profiles." The application, Qmecom claims, can personalise images, video, text, music, voice, animation and graphics matched to a targeted consumer or consumer group based on their preferences and needs. A white paper on its website provides more details of its approach. The company is targeting online publishers and ad media networks seeking to monetise site traffic; ad-serving companies who want to generate premium advertising revenue; marketing service providers, such as digital direct marketing, interactive, creative and media agencies looking to improve consumer engagement and response rates from on-line campaigns; and corporate marketers wanting to build more loyal and profitable relationships with their customers and prospects. Qmecom was founded in 2003 as QDC Technologies by Ian Herdman and Danny Gruber. It opened its US office in San Francisco in March, headed by David Cannington as vice president business development, describing him as "one of the best networked Australians in Silicon Valley."{moscomment} |
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