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Western business underestimates emerging countries capabilities E-mail
by press-release   
Tuesday, 17 July 2007
·       Russia is perceived as the least comfortable BRICS economy in which to do business (24 per cent)

·       Businesses in the manufacturing industry are the most active in the BRICS economies; 82 per cent of respondents said that their company was already working with other businesses within BRICS

·       51 per cent of companies within the financial and professional services sectors are active in the regions. The BRICS economies are an opportunity for these companies to apply their specialised knowledge to a rapidly developing economic model

·       Few government & non-profit and education & healthcare companies are active; such companies are generally prohibited in their expansion overseas.

Companies with revenues in excess of $1 billion are currently the most active within the BRICS economies. The increasing trend towards globalisation has a wider effect on such firms who must look to developing economies to enhance sales, diversify their geographical portfolios and minimise costs through low-cost labour and energy.

About the research

BT commissioned Datamonitor to undertake the study of 800 senior executives in companies from a range of sectors, with turnovers from $10 million to over $1 billion, in the US, UK, France and Germany for its study.  The full report, “Building Business With BRICS,” can be downloaded from www.bt.com.

About BT

BT is one of the world’s leading providers of communications solutions and services operating in 170 countries.  Its principal activities include networked IT services; local, national and international telecommunications services; higher-value broadband and internet products and services and converged fixed/mobile products and services.  BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.

In the year ended 31 March 2007, BT Group plc’s revenue was £20,223 million with profit before taxation of £2,484 million.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.

For more information, visit www.bt.com/aboutbt

For further information, please contact:

Weber Shandwick in Sydney for BT

Sally Welsh / Kristen Atkinson

Tel: +61 2 9994 4482 / +61 2 9994 4055

Email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it / This e-mail address is being protected from spam bots, you need JavaScript enabled to view it   

   

 

 

 

 

  
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