
Cornered! is a blog devoted, most of the time anyway, to telecommunications: local and global issues, technology, people and trends from the perspective of someone who's been reporting, analysing and commenting on the industry since the dark ages (BC - before competition). Sometimes serious, sometimes flippant, sometimes frivolous. Controversial, analytical, informative, amusing, but never boring; a vehicle for examinations of important issues and observations on my encounters and experiences in an industry where polarised views and hyperbole are the norm.
Follow the Australian Telecommunications scene NEWSLETTER- FREE TRIAL Blog
Technology news and Jobs
Cornered!
HTC stages 'global launch' of new Touch cellphone in Sydney
Cornered!
HTC stages 'global launch' of new Touch cellphone in Sydney | HTC stages 'global launch' of new Touch cellphone in Sydney |
|
| by Stuart Corner | |
| Tuesday, 03 July 2007 | |
If HTC's press release is to believed the global launch of its latest Windows Mobile-based cellphone, the 'Touch' was staged today (3 July) in Sydney.Featured Whitepaper
5 Best Practices for Smartphone Support
The occasion for the rerun of the global launch of the Touch was the announcement of HTC's entry into the Australian market under its own name, following its acquisition of the business of one of its OEM customers, Dopod International earlier this year. Dopod entered the Australian market in September 2006 . In May this year HTC acquired the assets of nine Dopod subsidiaries in Taiwan, Hong Kong, Singapore, Malaysia, Indonesia, Australia, Thailand, India, and Philippines for about $US14.5 million. Until late 2006 HTC had operated primarily as an OEM, although it did have its own brand, Qtek, in Europe. However in September 2006 it announced plans to go direct to market under the HTC name, and following the Dopod acquistion, said it would unify all its products under the HTC brand. So launch of the Touch does mark the debut of HTC as a retail brand in Australia. The product will be offered initially by Optus and Officeworks and distributed by Brightpoint. Retail price will be $699. The Touch's main claim to fame is its motion sensitive touch screen that enables scrolling through menus in much the same way as a track pad on a laptop. It is the first HTC devices to be powered by HTC's patented touchFLO technology. See iTWire's earlier report for details. The only real news today was the retail price, and for what it offers the Touch seems reasonable value. Except for one thing: it does not do 3G.{moscomment} |
| < Next story in category | Previous story in the category > |
|---|





Tags





