Fluffy Spider Technologies and Bayly Design Associates Announce Research, Development and Marketing Alliance

Sydney & Melbourne, Australia, June 27, 2007 – Fluffy Spider Technologies (FST), a world-leading provider of software development platforms for advanced Graphical User Interfaces in embedded devices, and Bayly Design Associates (Bayly), the hardware designer behind some of the best known names in consumer and industrial products, today announce a joint research, development and marketing alliance.

This benefits global OEMs and end-users of Consumer, Mobile, Commercial, Industrial and Medical devices, including Smart Phones, TV set top boxes, POS terminals, In-Vehicle systems and Building Automation devices that meet and pre-empt market demands.

The alliance also offers OEMs the option of outsourcing the complete development lifecycle of next generation and feature-rich products.

FST and Bayly enable OEMs to increase sales, reduce costs, differentiate themselves and better service end-users, through :-

-          Innovative solutions to hardware design, development and processes, including eye-catching, rugged and cost effective product engineering, manufacturing systems, prototype testing and project management.

-          The award-winning software platform, called FancyPants, which enables OEMs to quickly and easily develop embedded applications with advanced GUIs and high-performance Multi-Media, while also reducing hardware resource requirements and costs.

-          Professional and comprehensive software development and graphic design services.

Combining their individual track-records, FST and Bayly successes include :-

-          VeriFone (USA): New generation of secure POS terminals with full-motion video and audio within the same small footprint - now distributing FancyPants through their global developer networks, including leading retail and fast food chains.

-          Toshiba Corporation (Japan): Over 6 years of ongoing R&D projects.

-          TaxiTronic (USA): User-interface for navigation terminals in thousands of USA taxis.

-          Motorola (Australia): In-vehicle Mobile Data Terminal solutions for Emergency Vehicles.

-          Cyclopharma (Europe): Medical equipment distributed internationally for early detection of lung disease (originally developed for Vita Medical)

-          Mistral (Australia): Consumer products and durables

“We look forward to collaborative delivery of products and services that enable OEMs to speed time to market with both hardware and software innovation, ease, reliability, flexibility and cost effectiveness,” said Robi Karp, CEO, Fluffy Spider Technologies.

"FST's award-winning embedded GUI and Multi-Media platform, FancyPants, offers an unparalleled user experience, enabling OEMs to create embedded applications with a breathtaking look and feel.  FancyPants is easily integrated into embedded operating systems and micro-kernels and meets the rigorous demands required in embedded environments. Optionally, we also provide custom embedded application development services,” said Mr Karp.

“We’re an ideal match as we can include a full spectrum of services from Design, Prototyping and New Product Development, through to Manufacturing Systems and even Production of the devices; you choose the service/s you need to suit your process,” said Mark Bayly, CEO, Bayly.

“We also understand that organisations must continually produce innovative product offerings to give both a competitive edge and meet the changing and ever growing demands of consumers, while minimising risk within the Design process. We aim to not only meet our customers’ expectations but exceed them on every project we deliver, ensuring we provide you with the best ideas, innovation and technological advances,” said Mr Bayly.

About Fluffy Spider Technologies P/L

FST specializes in providing advanced GUI and high-performance Multi-Media products for embedded application development, backed by comprehensive custom development services. Since 1995, clients include Toshiba, VeriFone, Ericsson, HP, Optus, Vodafone and GEC.  FST also has a joint research and marketing agreement with NICTA - Australia's ICT Research Centre of Excellence.  For more information on FST and its products visit www.FluffySpider.com or email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

About Bayly Design Associates P/L