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Our Blogs The BeerFiles EBay to Google: we're back and smaller than ever
Our Blogs The BeerFiles EBay to Google: we're back and smaller than ever | EBay to Google: we're back and smaller than ever |
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| by Stan Beer | |
| Sunday, 24 June 2007 | |
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Despite this, EBay, backed by statistics from web analytics firm Hitwise, maintains that EBay's traffic actually increased slightly during the 10-day hiatus from Google. Therefore from now on EBay considers that it less dependent on traffic from Google AdWords than originally thought and will allocate more of its budget to rival search engine marketing providers. However, skepticism that EBay will be able to sustain an online marketing program that does not allocate the lion's share of its budget to Google continues. Google has almost 60% of the search advertising market and continues to put further distance between itself and its rivals. Any marketing program from EBay that does not accurately reflect Google's reach would be viewed dimly by the market, not to mention shareholders. For the time being EBay is continuing with its bluster. But with each passing day, the likelihood the Google advertising spend will return to its previous state increases. For Ebay, like other pure online players, Google is now inextricably entwined with the company's business model.{moscomment}
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