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Sybase 365 Enables Aircel to Extend Global Text Messaging Capabilities |
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Thursday, 21 June 2007 |
Sybase 365™, a subsidiary of Sybase, Inc. (NYSE: SY), the global leader in the delivery and settlement of messaging interoperability as well as the management and distribution of mobile content, today announced that it has been selected by Aircel Ltd., a subsidiary of Malaysia’s Maxis Communications Berhad, the leading mobile operator in the southern Indian state of Tamil Nadu, to offer International Short Message Service (ISMS) connectivity to over four million of its mobile subscribers. Aircel subscribers can now communicate via SMS with business contacts, family, and friends throughout South Asia, and across the world.
“Working with Sybase 365 to expand SMS messaging internationally enables us to offer increased value to our customers, while driving SMS traffic within Tamil Nadu,” said KVP Baskar, CEO of Aircel. “Aircel is committed to its customer-centric approach by offering such significant new services that will help us to retain and broaden our customer base.”
This agreement broadens Sybase 365’s unrivalled global coverage, which spans more than 700 mobile operators, reaching more than 1.7 billion mobile subscribers. With the addition of Aircel, Sybase 365 now provides two-way interoperability services to more than 90 per cent, or 110 million South Asian mobile subscribers across Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka.
“We are pleased to be selected by Aircel to provide its customers with a new international communication opportunity,” said Matthew Talbot, vice president, Sybase 365, Asia. “Aircel subscribers will enjoy the vast global network that Sybase 365 provides, as well as the reliability of service inherent to our network.”
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