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Fuzzy Logic YouTube goes local in 9 countries
Fuzzy Logic YouTube goes local in 9 countries | YouTube goes local in 9 countries |
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| by Alex Zaharov-Reutt | |
| Thursday, 21 June 2007 | |
  
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The sites aren’t fully localized yet, but are in ‘stage one’. This first stage does see each site fully translated into their respective languages, but the complete localization of country-specific video clips, along with country-specific video rankings, comments and more is still being finalized. Once complete, the new YouTube sites will allow users in each country to “share and create videos in their local language, discover the most popular and relevant videos in their markets, and connect with other local users”. Chad Hurley, co-founder and CEO of YouTube, said in a statement that “Video is universal and allows people around the world to communicate and exchange ideas. With our announcement today we are expanding upon our already global platform to make it even more relevant for our local communities”. Hurley continued by saying that “YouTube will now be more accessible and interesting to a worldwide audience, and we look forward to rolling out in other countries in the months to come.” YouTube’s other co-founder, Steve Chen, also the CTO, said that: “From the beginning, we have been totally focused on creating an incredible YouTube user experience and service. We're really excited to now offer that same great service to a global community, by bringing them local sites that not only promote their communities but speak their language." A posting at Google’s official blog states that: "In response to many requests, each new site is fully translated and localized for each country including content (Featured Videos, Director Videos, Promotions), as well as the interfaces, search, user support, and such community features as video ratings, sharing, and content flagging”. The blog entry continues that: “And these new localized versions are built using Google search technology, so you can quickly find more of what you want to see. Perhaps best of all, you can continue to use youtube.com, or move to one of these localized sites -- and switch seamlessly between the two. Happy creating, viewing and sharing!” YouTube’s new expansion plans are happening despite the $1 billion lawsuit Google and YouTube received from Viacom in March, over allegations of copyright infringements with video clips that YouTube users were uploading to the service. To try and avoid similar lawsuits as YouTube fights the Viacom action, YouTube has signed a range of deals with European media organizations so their content can legally appear in YouTube’s collection. Deals that YouTube highlighted in their statement have been struck with the BBC, France 24, the Spanish Antena 3 and Cuatro TV, the Portuguese RTP, the Dutch VPRO and NPO; European football clubs such as Chelsea FC, AC Milan, Barcelona FC and Real Madrid; and non-profit organizations such as Greenpeace, Friends of the Earth, UNHCR and Medecins du Monde. YouTube advises that the new sites have launched on the following local domains: www.youtube.com.br, www.youtube.fr, www.youtube.ie, it.youtube.com, www.youtube.jp, www.youtube.nl, www.youtube.pl, www.youtube.es, and www.youtube.co.uk. {moscomment} |
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