These include Sterling Multi-Channel Order Management which enables organisations to provide customers with a consistent experience and high levels of service, whether they walk into your store, shop online or phone your call centre to place a catalogue order.

Continuing on the through the supply chain journey, Sterling Commerce’s Networked Warehouse Management Solution (nWMS) will show delegates how they can manage fulfilment and distribution across an entire network of diverse facilities, from regional distribution centres to behind-the-store stocking locations. 

The final destination is Sterling Commerce’s Supply Chain Visibility which will show visitors how they can see and manage a complicated supply chain in real time regardless of where events may originate.

“Our presence at Smart 2007 is marked by demonstrating solutions which Sterling Commerce acquired  from Yantra Corporation, a leading provider of supply chain solutions. In its ten-year history, Yantra introduced a comprehensive group of software applications that allowed companies to efficiently coordinate activities such as the flow of orders, inventories, and shipment across the extended supply chain.  By taking visitors on a journey through the supply chain, delegates will be able to see how we were able to integrate the Yantra suite into the Sterling Commerce SOA platform providing even greater value to our customers,” said Julie Christie, Marketing Director Australia/New Zealand, Sterling Commerce.

In addition, Sterling Commerce will address attendees over two separate sessions at the accompanying Smart 2007 conference. 

Brenton Dodd, Client Manager – Retail & Supply Chain,  Sterling Commerce, will co-present a session with IBM entitled “Business Without Borders – How to Grow Revenues, Improve Efficiencies and Not Rip and Replace What You’ve Got.”  The speakers will present a reality check on the supply chain market in Australia, the latest research from leading analyst firms regarding next-generation supply chain solutions and provide attendees will real-world examples from companies who wholesale, retail and manufacture goods and how they achieve supply chain visibility.  The session is scheduled at 11.00am on Thursday 21 June in Room GO3, in the SMART Exhibition Hall 6.  It is free and open to all exhibition attendees.

Jim Hendrickson, Vice President of Corporate Development for Sterling Commerce, will present a plenary session, on Thursday 21 June at 1.45pm entitled “Customer-centric strategies – picking the winning solutions.” (This session is part of the conference itself and only registered SMART delegates may attend.)  Hendrickson is currently responsible for strategy, business development, strategic alliances, standards and applied research at Sterling Commerce.  Prior to joining Sterling Commerce, Hendrickson was a Senior Managing Director of Strategic Initiatives for one of the top five financial institutions in the United States and has also been a professional services consultant focusing on supply chain management, integrated inventory management and large enterprise application integration

Sterling Commerce will also be hosting a $500 gift certificate giveaway drawn at its booth at 4.00pm on each day of the event for SMART attendees who journey through its supply chain solutions and complete an entry form.  Sterling Commerce’s exhibition booth is D19, C20 & C21 located in Hall 6.

About Sterling Commerce

Sterling Commerce, a subsidiary of AT&T Inc. (NYSE:T), helps 80 percent of the FORTUNE® 500 thrive in a global economy by solving complex process integration challenges. The company's innovative software and services integrate customers' systems -- inside and outside the four walls of the enterprise -- so companies can conduct business without borders. 

Sterling Commerce solutions help customers adopt best practices in e-sales, supply chain execution, payment processing and business-to-business integration. The solutions also give executives and front-line managers greater visibility inside and outside the enterprise in order to improve profitability, reduce costs and minimise risk. 

Sterling Commerce enables businesses to innovate key processes in real time, while continuing to deploy ERP or transaction system infrastructures.  With more than 30,000 customers worldwide, Sterling Commerce has unparalleled experience in retail, consumer packaged goods, manufacturing, financial services, supply chain, logistics, and telecommunications. More information on Sterling Commerce can be found at www.sterlingcommerce.com/solutions/supplychain.