Cornered!
Cornered! is a blog devoted, most of the time anyway, to telecommunications: local and global issues, technology, people and trends from the perspective of someone who's been reporting, analysing and commenting on the industry since the dark ages (BC - before competition). Sometimes serious, sometimes flippant, sometimes frivolous. Controversial, analytical, informative, amusing, but never boring; a vehicle for examinations of important issues and observations on my encounters and experiences in an industry where polarised views and hyperbole are the norm.
Follow the Australian Telecommunications scene NEWSLETTER- FREE TRIAL

Blog

Technology news and Jobs arrow Cornered! arrow Mobile users eager for marketing messages
Mobile users eager for marketing messages E-mail
by Stuart Corner   
Friday, 15 June 2007


If Alcatel has its way they will not be surprised for much longer. The company also announced, today availability of the enhanced Alcatel-Lucent 5965 Mobile Content Platform, describing it as "a powerful software platform that changes the way mobile content is delivered to mobile phone users."

It enables operators to "create a personalised mobile shopping experience for targeted subscriber segments based on individual interests and behaviour, and improve the overall quality of their service with expert content management, merchandising and delivery of mobile advertising and entertainment."

It gives operators "the tools needed to create a simplified one-stop shop for mobile content, providing the integrated shopping experience subscribers are looking for."

I can't help feeling a bit sceptical when someone claims to have discovered a 'problem' one minute and comes up with a 'solution' the next minute., Butwe've been hearing a great deal of late about how the mobile phone is a huge and relatively untapped channel for marketeers.

In Europe one operator is offering free mobile calls, paid for by advertising . European mobile marketing specialist TXT4 is ramping up operations in Australia. Just last month, another Australian startup  entered the rapidly growing field of companies seeking to exploit the nascent market for advertising to mobile phones: Xip will deliver information in response to an SMS containing the advertiser's code sent to Xip's phone number.

Soon, there will be no escape...{moscomment}

Powered By Joomla Tags

Please enable JavaScript in your browser to post your comment!



 
< Next story in category   Previous story in the category >
iTWire user statistics Visitors last 30 days
694,279
Subscribers 15,210
#1 independent technology news advertise here
  •   *  
  • Search
  • AdvSeach
  • Login
  • Events
  • FreeStuff

- Advertisement -

Featured Whitepapers

Cornered! - Telecoms blog
Cornered! is a blog on all things tele-communication from the perspective of one who has observed, analysed commented and reported on the industry since the dark ages (BC - before competition).
Follow iTWire on Twitter

About iTWire

iTWire is all about technology news, information, jobs and community for the IT and telecommunications industry professional. Subscribe to our free ICT daily newsletter