
Cornered! is a blog devoted, most of the time anyway, to telecommunications: local and global issues, technology, people and trends from the perspective of someone who's been reporting, analysing and commenting on the industry since the dark ages (BC - before competition). Sometimes serious, sometimes flippant, sometimes frivolous. Controversial, analytical, informative, amusing, but never boring; a vehicle for examinations of important issues and observations on my encounters and experiences in an industry where polarised views and hyperbole are the norm.
Follow the Australian Telecommunications scene NEWSLETTER- FREE TRIAL Blog
Technology news and Jobs
Cornered!
Mobile users eager for marketing messages
Cornered!
Mobile users eager for marketing messages | Mobile users eager for marketing messages |
|
| by Stuart Corner | |
| Friday, 15 June 2007 | |
|
Page 2 of 2 If Alcatel has its way they will not be surprised for much longer. The company also announced, today availability of the enhanced Alcatel-Lucent 5965 Mobile Content Platform, describing it as "a powerful software platform that changes the way mobile content is delivered to mobile phone users." Featured Whitepaper
5 Best Practices for Smartphone Support
It gives operators "the tools needed to create a simplified one-stop shop for mobile content, providing the integrated shopping experience subscribers are looking for." I can't help feeling a bit sceptical when someone claims to have discovered a 'problem' one minute and comes up with a 'solution' the next minute., Butwe've been hearing a great deal of late about how the mobile phone is a huge and relatively untapped channel for marketeers. In Europe one operator is offering free mobile calls, paid for by advertising . European mobile marketing specialist TXT4 is ramping up operations in Australia. Just last month, another Australian startup entered the rapidly growing field of companies seeking to exploit the nascent market for advertising to mobile phones: Xip will deliver information in response to an SMS containing the advertiser's code sent to Xip's phone number.
Soon, there will be no escape...{moscomment} |
| < Next story in category | Previous story in the category > |
|---|


Tags





