
Cornered! is a blog devoted, most of the time anyway, to telecommunications: local and global issues, technology, people and trends from the perspective of someone who's been reporting, analysing and commenting on the industry since the dark ages (BC - before competition). Sometimes serious, sometimes flippant, sometimes frivolous. Controversial, analytical, informative, amusing, but never boring; a vehicle for examinations of important issues and observations on my encounters and experiences in an industry where polarised views and hyperbole are the norm.
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Mobile users eager for marketing messages
Cornered!
Mobile users eager for marketing messages | Mobile users eager for marketing messages |
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| by Stuart Corner | |
| Friday, 15 June 2007 | |
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Page 1 of 2
You would think that, in today's world where advertising and promotional messages are pervasive, nobody would want more. But they do. According to Alcatel-Lucent young adults want marketing messages on their mobiles. And guess, what? Alcatel-Lucent has the technology to deliver.
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Alcatel-Lucent contends that teens and young adults who have grown up in the Internet age "are used to having messages targeted at them and expect an integrated shopping experience." However it claims they are going to be disappointed in what they get on their cellphones. "This expectation is strikingly different from today's mobile experience...The current mobile content shopping experience is challenging for teens and young adults and inadequate when compared to similar services at the mall or on the computer. [There is] a need to make the mobile experience intuitive, easy and fun – much more aligned to the television and computer experience and ensure that formats are compatible with all types of mobile devices." Alcatel-Lucent says it found that "young mobile customers...expressed significant interest in receiving targeted ads including unsubscribed, personalised advertising and awareness campaigns that deliver relevant content to their mobile devices...[and] continue to be surprised at the lack of visible, relevant brands on their mobiles." |
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