| Apple's 'Get a Mac' ad campaign strikes gold |
|
| by Stuart Corner | |
| Saturday, 09 June 2007 | |
  
Featured Whitepaper
5 Best Practices for Smartphone Support
"After much spirited discussion, the jury unanimously awarded Apple the Grand Effie for its portrayal of the Mac/PC rivalry. They managed to do it with humour, class, and honesty without falling into the trap of overtly negative competitive advertising," said John Butler, co-creative director of Butler Shine Stern & Partners and the 2007 Grand Effie jury chair. Other finalists were: American Express "My Life. My Card." (Ogilvy & Mather and Mindshare), California Milk Processor Board "Got Milk?" (Goodby Silverstein & Partners), Montana Meth Project "Not Even Once" (Venables Bell & Partners and OMD), Pedigree "Pedigree Adoption Drive" (TBWA\Chiat\Day and Grey Interactive) and Philips Norelco "Bodygroom" (Tribal DDB, DDB New York, MS&L and Carat USA). To be eligible to enter the Global Effies, a campaign must have run in four or more countries worldwide and two or more regions of the world. Campaigns in any marketing medium are eligible for an Effie - print, TV, radio, outdoor, internet, guerrilla, digital, package design, events, street teams, pr, paid or unpaid media{moscomment} |
Tags
| < Next story in category | Previous story in the category > |
|---|
