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Technology news and Jobs 
Fuzzy Logic It’s official: Steve Jobs to launch iPhone June 29!
Fuzzy Logic It’s official: Steve Jobs to launch iPhone June 29! | It’s official: Steve Jobs to launch iPhone June 29! |
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| by Alex Zaharov-Reutt | |
| Monday, 04 June 2007 | |
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The ads, which can be seen at Apple’s website, don’t come with the dancing pizzazz seen with Apple iPod ads, but instead feature the iPhone held vertically or horizontally in one hand, while a finger activates actions on the screen, whether it’s browsing through music, flicking through coverflow, checking email, answering a phone call, checking the iPhone’s maps, typing in information on the virtual keyboard and more. The ads end by saying “iPhone”, then “Only on the new at&t” with “Use requires 2 year minimum activation plan” in smallish print then followed by “Coming June 29” with the white Apple logo in the center on the screen. Despite the new at&t logo and lowercase writing, the phone itself shows the carrier as ‘AT&T’ in the top left hand corner. It’s visible at different times during the three ads. The old brand ‘Cingular’ isn’t seen anywhere as at&t wipes it from the collective psyche. It’s now likely that June will be the most hyped month of pre-iPhone availability ever, as new rumors emerge of as yet unknown features, the possibility that some phone stores will be broken into (as happened with the PS3 and Wii) to get units before general availability, the forming on long days several days before June 29 as consumers try to guarantee themselves an iPhone and try to get some national TV publicity into the bargain and more. Questions also remain over whether Jobs will headline the WWDC with some more iPhone news, information, secret feature surprises or more. Whichever way you look at it, iPhone fever will reach a new level in June, before culminating with its actual launch, and then an avalanche of reviews, user opinions, and, if Apple is true to form, some kind of issue developing that only affects 0.00001% of iPhone users but somehow becomes a huge issue in the press and with consumers, as Apple refuses to comment. All we can do now is to wait and see – but at least the on sale date is finally with us. June 29 – the day Apple changes the world again? {moscomment}
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