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Technology Deals Google acquires FeedBurner
Technology Deals Google acquires FeedBurner | Google acquires FeedBurner |
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| by Stephen Withers | |
| Monday, 04 June 2007 | |
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"We're excited to continue offering the exceptional tools of FeedBurner to content creators throughout the world, and our teams will work together to improve the experiences of feed users, advertisers, and publishers," said Susan Wojcicki, vice president, product management at Google. "Publishers want a single dashboard and single source for the metrics that give them feedback about the value of their content and its impact on their business," said FeedBurner CEO Dick Costolo. "By combining our market leading feed metrics with Google's market leading site and marketing analytics, publishers now get a comprehensive, 360-degree view of their audience. This 'total perspective' has long been a goal of ours, and we think our combined analytics offering is going to provide publishers with previously undiscovered insights and opportunities." However, Google officials said it was too early to say how FeedBurner's technology might be integrated with Google's. Until they figure it out, it will be business as usual for FeedBurner. The parties have not disclosed the price paid for FeedBurner, but rumours put it around $US100 million.{moscomment}
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