Of the funds raised in the IPO, the company intends to use the majority ($3.25 million) for acquisitions. Tel.Pacific says that, "As the cost to entry into this market is relatively low, some smaller players have entered the market and established well in the ethnic markets. These players tend to focus their market in specific communities and use their specific networks to build distribution and sales." $750,000 is allocated for marketing and development and $500,000 to open a New Zealand office.

According to its prospectus, "With an estimated market size of $230 million in Australia, the calling card market has become highly competitive over recent years. A number of large and small industry participants have diversified into different ethnic and demographic niche markets. Competition driven innovation seen in the telecommunications industry as a whole has filtered down to the calling card market. Demand has moved away from commodity-based telecommunications towards applications-based products, providing a strong market for calling cards."