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Fuzzy Logic Vodafone customers get ninemsn TV channel - free
Fuzzy Logic Vodafone customers get ninemsn TV channel - free | Vodafone customers get ninemsn TV channel - free |
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| by Alex Zaharov-Reutt | |
| Monday, 28 May 2007 | |
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ninemsn TV comprises a 30 minute loop of programme highlights, with advertising breaks every nine minutes, allowing ninemsn and Vodafone to deliver the channel free to customers, with the channel updated weekly “with new programme highlights packaged into mobile episodes or mobisodes”. Optus offers CNN, ABC and SBS free of charge, while Vodafone’s other free mobile TV channels, besides the new ninemsn TV, include live streamed ABC and SBS, interactive youth show Street TV and UK soap drama Hollyoaks. All four mobile operators offer mobile TV programming, with Vodafone, 3 Mobile and Telstra all offering strong lineups of channels to subscribe to, and most equally challenging each other in the breadth and depth of mobile TV content on offer, although only Vodafone and Optus offer the consumer the choice of free channels that require no monthly or daily payment to watch. Vodafone’s Keith O’Brien, head of content at Vodafone Australia, clearly sees mobile video as a key feature, as he says in a statement that: “ninemsn TV is an exciting addition to mobile TV on Vodafone live which offers the biggest line-up of channels in Australia. Footy Show fans and Getaway addicts can now get their fix for free, on the move, on their Vodafone mobile.” Chris Noone, Group Mobile Director at ninemsn said: “We’re pleased to partner with Vodafone to deliver some of Australia’s favourite programmes for free and specially packaged for mobile, through ninemsn TV.” It is great to see more channels of mobile video being made available to consumers, but it’s also useful to stop and look at how far we’ve come in the mobile world – and simultaneously realise how much further we still have to go. If you think back only 10 years in the world of mobile phones and the analogue to digital mobile phone transition was still happening, with an actual ‘technology reversal’ in mobile technology having taken place. Back in 1995, Nokia analogue phones were commonplace, and it was possible to connect one to a Banksia 28.8kbps PCMCIA card modem, plugged into a laptop computer running Windows 95 via a cable – there was no Bluetooth back then – and you could happily, although very expensively, connect to the Internet at what was the same speed as most dial-up connections of the day. Online video was being done back then, in a world of 28.8k modems - I know, I was doing it! Still - phones have greatly evolved, while batteries haven't quite kept up. For more of a brief trip through memory lane, please read onto page 2 for the conclusion! |
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