Technology news and Jobs arrow Information Technology News arrow Star Wars turns 30 and the merchandising continues
Star Wars turns 30 and the merchandising continues E-mail
by Stephen Withers   
Friday, 25 May 2007
Star Wars fans around the world are celebrating the 30th anniversary of the movie that started it all, and Lucasfilm and its partners are keeping the products flowing.

The Web 2.0 generation weren't born when Episode 3 hit the big screen for the first time, but a major revamp of the StarWars.com site to be launched later today will allow them to create mashups of officially-sanctioned movie scenes and their own footage.

"[Fans] have long shown their enormous creativity and desire to have fun and express themselves through Star Wars. Our new site brings our fans innovative tools like the Eyespot editor that let them just that in exciting new ways," said Jeff Ulin, senior director of distribution and online at Lucasfilm.

Eyespot provides technology to protect content from movies, tv shows and other entertainment while allowing people to remix it with their own material.

The new StarWars.com site will also feature a library of user generated videos, fan films and short documentaries relating to the movies.

If your tastes run to games, Lego Star Wars: The Complete Saga has been announced for PlayStation 3, Xbox 360, Wii and Nintendo DS. Combining the first two Lego Star Wars games with new levels, characters and features, The Complete Saga allows players to cover the events of all six movies in one game.

Platform-specific features include high resolution graphics and online two-player mode for Xbox 360 and PS3, and motion-sensitive controls on Wii (anyone for a lightsabre battle?) and touch-screen control for the DS.

Can't wait until the northern fall for the release of Lego Star Wars: The Complete Saga? Hop across to the US Postal Service's online store where you can order a souvenir sheet of 15 Star Wars stamps for just $US6.15.

The stamps feature a variety of characters including Darth Vader, Luke, Anakin, Han, Chewbacca, Leia, Yoda, Obi-Wan, the droids and a squad of stormtroopers.{moscomment}
Powered By Joomla Tags

Please enable JavaScript in your browser to post your comment!

 
< Next story in category   Previous story in the category >
iTWire user statistics Visitors last 30 days
694,279
Subscribers 15,210
#1 independent technology news advertise here
  •   *  
  • Search
  • AdvSeach
  • Login
  • Events
  • FreeStuff

- Advertisement -

Featured Whitepapers

Follow iTWire on Twitter

About iTWire

iTWire is all about technology news, information, jobs and community for the IT and telecommunications industry professional. Subscribe to our free ICT daily newsletter