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Enterprise telephony stats can be misleading
Cornered!
Enterprise telephony stats can be misleading | Enterprise telephony stats can be misleading |
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| by Stuart Corner | |
| Monday, 14 May 2007 | |
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Page 1 of 2 Toshiharu Iwasa, managing director NEC Australia, said: "We will continue to engineer products with the ability to integrate new technologies based upon business needs without foregoing the reliability and functionality customers expect and judging by these latest figures the business community agree with our strategy." Well not exactly. Statistics can always be misleading, especially when used selectively to promote one particular player, and so it is in this case. The statistics do nothing to support Iwasa's claims. Had NEC wanted to really impress it could have talked about its market leading 24.9 percent share of the key telephone systems (KTS) market and its commanding 39.3 percent share of the PABX market (the number two player, Ericsson had only23.7 percent). The reason it did not, of course is that, in F&S analysis these are circuit-switched not IP products representing rapidly declining legacy markets (PBX sales down 7.2 percent year-on-year and KTS down 9.6 percent according to F&S). Unlike IP telephony, they are not at all sexy. However, in this sexy, IP PBX, sector of the market NEC fares nowhere near as well: a mere 5.0 percent market share in 2006 according to F&S. So how come NEC has taken the overall market share lead? First and foremost, the lead IP telephony player Cisco (34 percent) and players two and three (Avaya with 17.1 percent and Alcatel with 12.6 percent) don't rate at all the circuit-switched technology (PBX and KTS) markets. |
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