Rising up from fifth last week to third is the innovative island produced by The Project Factory for ABC TV which is listed ahead of such major international brands such as IBM, NBC Universal, Sony BMG, Toyota and AOL.

The top ten brands are:

The full list of the top 25 brands are produced each Monday and published on The Project Factory’s website at www.theprojectfactory.com.

Reporting dwell statistics in Second Life as a measure of engagement Traffic is a number allocated to each parcel which is based on the amount of residents who visited, and the time spent on that parcel out of their total time in world that day. Every user gets a set number of traffic points to give out during the 24 hours between midnight and midnight. The user's points are then evenly divided between those parcels. So, if I was online for 1 hour and spent 20 minutes on resident A's parcel and 40 minutes on resident B's parcel, resident A would get 33% of my points and resident B would get 66%. Alternately, if I only spent 5 minutes online and spent all of it on resident A's land, they would receive all of my points. For more information, contact This e-mail address is being protected from spam bots, you need JavaScript enabled to view it