Cornered! is a blog devoted, most of the time anyway, to telecommunications: local and global issues, technology, people and trends from the perspective of someone who's been reporting, analysing and commenting on the industry since the dark ages (BC - before competition). Sometimes serious, sometimes flippant, sometimes frivolous. Controversial, analytical, informative, amusing, but never boring; a vehicle for examinations of important issues and observations on my encounters and experiences in an industry where polarised views and hyperbole are the norm.
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Cornered! Time to end the obsession with broadband numbers
Cornered! Time to end the obsession with broadband numbers | Time to end the obsession with broadband numbers |
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| by Stuart Corner | |
| Tuesday, 01 May 2007 | |
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Page 1 of 3 The OECD figures are based on the number of individual broadband services and, as Gross pointed out, take no account of those who access the net via thousands of WiFi hotspots etc on college campuses, in municipalities etc. There have been several attempts to get a more realistic grip on the parameters that really matter: not just the amount of broadband infrastructure and 'services' but what people do with it. In May last year Forrester Research published its Broadband Activity Index (BAI). It pointed out, quite correctly that broadband is a key technology in consumers' uptake of Internet activities like social computing and eCommerce. But that "companies can't rely on broadband adoption alone to understand the breadth and depth of Internet usage in different regions." To rectify this Forrester offered the BAI as "strategic tool for companies that plan to build an online presence either locally or globally by uncovering and providing colour to consumers' online preferences and activities." |
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