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Radioactive IT Does interactive entertainment need “Big Brother”?
Radioactive IT Does interactive entertainment need “Big Brother”? | Does interactive entertainment need “Big Brother”? |
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| by Mike Bantick | |
| Tuesday, 17 April 2007 | |
  
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EA’s Executive Vice President Gerhard Florin sees the endeavour as something new; “With Virtual Me we are at the forefront of a new, hybrid form of entertainment that takes gaming beyond the console. Endemol is a great partner to help us bring together the best of TV and video games for an offering that can appeal to mass market audiences and change the face of entertainment” Given the popularity of Massive Multiplayer Online Games such as World of Warcraft, and online communities such as Second Life and the up-coming PlayStation home, it is not surprising corporations seek to exploit the online cash-cow. And EA are masters of the Cash-Cow milk, how many more sequels/expansions of The SIMS 2 can the market absorb, it seems endless. In Virtual Me, players (!) will create an avatar to inhabit a variety of TV-related worlds and interact with other avatars in a social setting, whether this interaction will then be brought to TV audiences is a little unclear right at this moment. I imagine that I will hate it, I already hate the Big Brother TV show, I already dislike the influence big business and big money is having on the games industry. A link can already be made to the Hollywood movie industry, gaming has become such a big money spinner, that the investment developers must make in order to get a title into the mainstream consciousness is vast, meaning ‘risk taking’ in design is pushed to the rear as companies rely on safe bet game options. So we end up with endless SIMS 2 expansions and now, beyond safe game design, we are now venturing into safe and cheap game design. As TV companies have realised for some time now, ‘reality TV’ is cheap to make, yet still popular. EA have succumbed to this lure, we wait to see the results of their efforts, and giving ‘players’ the freedom to make the game whatever they want, may prove to be an intriguing concept that ends up moving the gaming paradigm conceptually. At this point I will refrain from saying “it is time to go….. Virtual Me”. {moscomment} |
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