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Technology Lifestyle Xbox ad banned in Britain
Technology Lifestyle Xbox ad banned in Britain | Xbox ad banned in Britain |
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| by Stephen Withers | |
| Thursday, 05 April 2007 | |
  
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"We concluded that the ad glamourised street car racing and could be seen to condone dangerous driving," said an ASA spokesperson. Microsoft UK and its advertising agency argued that the ad included 'don't try this at home' style warnings, and that the vehicles shown did not exceed speed limits, but the ASA banned the ad for breaching health and safety and driving standards rules. Like the Xbox 360 poster campaign currently running in Australia, the ad did not depict a specific game.{moscomment} |
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