| Texting trial for 13/1300 numbers |
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| by Stephen Withers | |
| Tuesday, 03 April 2007 | |
  
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The project is being led by Communications Alliance, and also involves the Australian Communications and Media Authority (ACMA), Industry Number Management Services (INMS), mobile operators, local-rate service providers, SMS response specialists TXT4 and mobile aggregator Sybase 365. Communications Alliance officials believe this will be the first time any country has allowed local-rate numbers to be used for SMS. "This project demonstrates that our industry, while highly competitive, can still manage to collaborate and deliver innovative outcomes that have not been achieved anywhere else in the world," said Communications Alliance CEO, Anne Hurley. Organisations involved in the pilot will include a small number of major advertisers and government departments. "The SMS response initiates a range of possibilities, from a simple brochure mail-out, through consultant/call centre call-back time booking and, most significantly, access to relevant mobile content or commerce sites through clicking into the relevant WAP-site from WAP enabled services," said Antony North, regional director at TXT4. Communications Alliance was formed by the merger of the Australian Communications Industry Forum (ACIF) and the Service Providers Association (SPAN).{moscomment} |
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