MarketBalance is a two-part sales management tool consisting of MapInfo modeling software and consulting services. The integration of data combined with MapInfo consulting services enables clients to establish specific criteria for an ideal business prospect based on market potential.

With MapInfo MarketBalance, telecommunications companies can improve their knowledge of business customers and prospects in order to increase business sales. By integrating current customers and prospects with third party, industry-specific data, companies can uncover new or untapped customers as well as the infrastructure and demographics to support new product launches.

In order to find the best customers, MarketBalance enables telecommunications companies to look at their sales territory on a large scale via advanced visualisation mapping capabilities to manage sales channels and respond faster to changing market conditions. Companies have the ability to realign the sales force proactively to bring underperforming territory sales to an optimum level.

"MarketBalance is a powerful B2B sales optimisation tool for the telecommunications industry," said Jonathan Wright, Managing Director of MapInfo Asia Pacific. "MarketBalance enables telcos to align business clients, prospects and resources, and target their sales resources to focus on those customers and prospects that will provide the best returns for their business."

Contacts:

Simon Walker

Director Marketing, Asia Pacific

MapInfo

+61 2 8925 7322

Angela Coombes

Max Australia

+61 2 9954 3492

This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

About MapInfo Corporation

###

MapInfo and MarketBalance are trademarks of MapInfo Corporation and/or its subsidiaries and affiliates.

Of Note

This press release contains forward-looking statements involving risks and uncertainties. Any statement not a statement of historical fact is a forward-looking statement, including without limitation statements concerning demand for and benefits of MapInfo products and integration of MapInfo products with existing solutions. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including those factors contained in the Company's most recent annual report on Form 10-K filed with the Securities and Exchange Commission under the heading "Risk Factors." MapInfo takes no responsibility to update any forward-looking statements.