| BigPond to offer SBS TV programming by download |
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| by Stuart Corner | |
| Tuesday, 27 March 2007 | |
  
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Interestingly the downloads will be available in advance of the free to air broadcast: three hours after the broadcast of each weekly episode, the following episode in the eight week series will be available for download, advertisement free, from bigpond.com, at a fee of $2.95. For BigPond customers there is a 20 percent discount and the download will not eat in to their monthly quota. "This is the first time SBS has offered paid-for downloads of its broadcast content," Richard Finlayson, SBS director of commercial affairs, said "SBS, along with Renegade - the producers of Wilfred, want to give Wilfred the widest possible distribution. We recognise that technology is shifting the time and place of media consumption and this deal is a great opportunity to better understand the future of consumer preferences." An SBS spokeswoman told iTWire that SBS would probably make additional content available if this initial foray was a success. Unlike the ABC, SBS does not offer any video content via its website, but the spokeswoman said the site was undergoing a major overhaul and vide would likely be a feature down the track.{moscomment} |
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