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Technology Lifestyle Sony Aussie PS3 sales hamstrung by price
Technology Lifestyle Sony Aussie PS3 sales hamstrung by price | Sony Aussie PS3 sales hamstrung by price |
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| by Stan Beer | |
| Monday, 26 March 2007 | |
  
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Anecdotal evidence suggests that the lack of enthusiasm for PS3 in Australia so far is due almost entirely to one factor - price. As expensive as PS3 is in the US, on pure exchange rate figures, PS3 is about 30% more in Australia. At around AUD$1200 if add a game and an extra controller, you would hardly expect casual gamers or anyone who isn't an absolute games freak to be camping overnight at the doorways of overstocked stores. Since more than 100 million PlayStation fans bought each of the previous two generations of the Sony games platform, it would be fair to assume that a fair percentage of those would also like to own a PS3. It's also fair to assume that one day they will. However, for most that day won't come until Sony comes to its senses and slashes the price. Right now, however, consumers are voting with their wallets and, as far as the PS3 is concerned, the wallets are staying firmly lodged in pockets. {moscomments} |
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