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Information Technology News Junk web pages hinder search say Microsoft, UCD researchers
Information Technology News Junk web pages hinder search say Microsoft, UCD researchers | Junk web pages hinder search say Microsoft, UCD researchers |
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| by Stephen Withers | |
| Monday, 26 March 2007 | |
  
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The good news is that only two blocks of IP addresses dominate the neck of the double funnel, providing a useful point of attack for the search engine industry and others wishing to stamp out redirection spam. Furthermore, a mere three ad syndicators were responsible for around two-thirds of the spam ads served through redirection chains. "Ultimately, it is advertisers' money that is funding the search spam industry, which is increasingly cluttering the web with low-quality content and reducing web users' productivity," the report concludes. "By exposing the end-to-end search spamming activities, we hope to educate users not to click spam links and spam ads, and to encourage advertisers to scrutinize those syndicators and traffic affiliates who are profiting from spam traffic at the expense of the long-term health of the web." The research paper Spam Double-Funnel: Connecting Web Spammers with Advertisers is available from UCD and you may read more about the Strider Search Ranger used in the project at the Microsoft Research web site.{moscomment} |
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