The Project Factory Pty Ltd today announced the opening of its Australian Second Life development office to coincide with the launch of the Telstra BigPond and Australian Broadcasting Corporation (ABC) Second Life islands.

Both the BigPond and the ABC islands were directed and built by Gary Hayes, who is now joining The Project Factory as the new head of Second Life development.

Gary Hayes said:  “The focus of The Project Factory’s projects is to bring established and trusted brands into this innovative world in a way which captures peoples’ attention and keeps them coming back.

“Companies in Australia are looking for ways to attract new customers, build loyalty with existing customers and build communities that bring them onto the world stage.  With Second Life, we are able to produce brand experiences that attract international audiences and present an innovative message to customers.

“There are also companies that are keen to use 3D worlds like Second Life for employee training, internal communications, even meeting rooms.  We are seeing an increase in interest in this sort of development from major companies.

“The Project Factory is uniquely positioned in the Australian marketplace as it is able to offer local development expertise, as well as relying on our technical and production network in the UK and South Africa.

“It is vital that the Second Life presence for any company adds that little bit extra to attract visitors and give them an experience that they will enjoy.  There’s nothing worse than spending time and effort to build a world online and then find no-one visits. 

“The Project Factory builds games, interactive storylines, in-world robots and events as part of its service to ensure that our visitors have the different experiences and challenges each time they visit."

The Project Factory Information

The Project Factory is a UK-based network of production companies worldwide that join together to work on large-scale international projects. 

It was founded in 2006 in London, and its new head of Second Life development, Gary Hayes has directed and built the 11 Second Life islands for Telstra BigPond, the development of the ABC’s Second Life presence, and continues to work on the development of projects for other innovative companies in Australia and worldwide.

Pictures

Images of The Project Factory’s island office with beach views can be found at http://www.theprojectfactory.com/press

Contact

For further comment on Second Life or other multiverses, contact:

Gary Hayes
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