Hubtag.com goes live on the web today 15 March 2007, one week ahead of its official launch on 21 March 2007.

This free web tool lets visitors create unique “HubTags” – words that are currently unknown across the whole internet – to use as tags when running an event like a concert, conference or wedding.

It works when all participants at the event upload their photos to a sharing site like Flickr, or videos to YouTube, or write about the event in their Blog. Each time they do so they “tag” (or label) each item with the unique HubTag.

Then anyone who went to the event can then use Google to find any photos, videos or blog entries related to that event, simply by searching on the HubTag.

For a bride after a wedding it would mean she can pick her best photos from those taken by all the guests not just those from the official photographer.

A great example of HubTags in action is the HubTag: “LosAngelesMarathon” – which up until last fortnight was a new word that Google had never heard of. After the marathon, hundreds of runners posted their photos to Flickr, “tagging” each snap with the “LosAngelesMarathon” HubTag. Now searching Google brings back all these photos and blog entries no matter what web site the participants used to upload them.

The HubTag.com online tool itself uses the Google Search AJAX API to do an instant check as-you-type to see whether the HubTag you want to use is unique or not or Google. Then once you have a unique HubTag it will make a nice poster for you to print out or will email it to you so you can forward it to your friends coming to your event. And that’s all it does – simple, effective and free.

For further details on the HubTag tool and team contact Tobs or Jonty on This e-mail address is being protected from spam bots, you need JavaScript enabled to view it / +44 207 622 8969

Visit www.hubtag.com to try the tool.

Follow our story: http://hubtag.blogspot.com

HubTag.com, 11 DRCA Business Centre, Battersea, London SW11 5HD