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Information Technology News 'Photoshop Online' for consumers, not pros
Information Technology News 'Photoshop Online' for consumers, not pros | 'Photoshop Online' for consumers, not pros |
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| by Stephen Withers | |
| Monday, 05 March 2007 | |
  
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So we stand by our original observation: The balancing act Adobe must manage is to exploit the strength of the Photoshop brand as it addresses the low end of the market, but without doing anything to harm that brand among professionals. So however limited 'Photoshop Online' is, it seems certain that whatever functions it does perform will be done very well. Adobe's experience with web delivery - which comes largely from the ex-Macromedia side of the operation - means the company is well-placed to get the concept to work well from a technical perspective. Whether the advertising-based business model can work in this context remains to be seen, so Adobe's plan to offer a software-as-a-service version of Photoshop through a partner makes a lot of sense.{moscomment} |
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