
Cornered! is a blog devoted, most of the time anyway, to telecommunications: local and global issues, technology, people and trends from the perspective of someone who's been reporting, analysing and commenting on the industry since the dark ages (BC - before competition). Sometimes serious, sometimes flippant, sometimes frivolous. Controversial, analytical, informative, amusing, but never boring; a vehicle for examinations of important issues and observations on my encounters and experiences in an industry where polarised views and hyperbole are the norm.
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Getting close to customers with bluetooth
Cornered!
Getting close to customers with bluetooth | Getting close to customers with bluetooth |
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| by Stuart Corner | |
| Sunday, 04 March 2007 | |
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Page 1 of 2 Ford Australia is exploiting the technology to the max on its stand at the 2007 Melbourne International Motor Show at Melbourne Exhibition and Convention Centre by creating four separate interactive Bluetooth zones on its stand to promote four separate vehicle categories: small cars, medium to large family sedans, utes and SUVs. Each of the four interactive zones has been created using a Hypertag, a bluetooth/infrared base station supplied by marketing company Aura Interactive. These enable visitors to download onto their mobile phone a series of animations, videos, ringtones, wallpapers and m-vouchers specific to each of the vehicle categories. According to Adam Dunne, director of sales & marketing at Aura, "Hypertags are short-range wireless devices mounted into each of the Ford information booths, which send information to mobile phones via Bluetooth and infra-red. By activating the Bluetooth or infra-red capabilities on their mobile and standing near the Hypertag, consumers can choose to download free mobile content and Ford information about the specific vehicle they are looking at and interested in." Aura claims that the range of each Hypertag has been set to ensure that visitors receive an invitation to request information from each sector as they move around the stand. Ford deployed the technology at both Sydney and Brisbane motor shows and generated over 18,400 interactions during these shows, according to Aura. |
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