If you want to retain your IT marketing budget in the current tough economic climate, as well as enhance your own credibility as a marketer, then you better step up to the plate and ensure your marketing efforts are measurable and contribute to your organisation’s overall financial health.

VIA Technologies, a manufacturer of power efficient x86 processor platforms, has released the IVP-7500 board, the first in a series of dedicated x86 in-vehicle platforms for developers of car PCs and intelligent transportation devices.

Kaspersky Labs is going into the football sponsorship business, announcing that it has signed a three year, multi-million dollar sponsorship deal with the AFL’s Melbourne Football Club, as part of its plans to raise the company’s profile in the Australian market.

Sterling Commerce, an AT&T company, says its Gentran Integration Suite has now been certified by GS1 Australia for interoperability with suppliers and manufacturers using GS1net.
 

UK online music retailer Digital Stores says its Internet business is insulated from the trend where physical music retail stores in the UK are disappearing and the outlook ‘on the high street’ for music retailers remains gloomy with record shops high on the endangered species list.

Australia's largest listed health information technology company, IBA Health Group (ASX:IBA) is helping to achieve efficiencies in one of Southeast Asia’s biggest hospitals through the installation of iSOFT’s enterprise health information systems (eHIS).

Technology industry analysts, Technology Business Research (TBR) predict the IT market will be slow to adopt Cisco’s just released all-in-one Unified Computing System (UCS) and cautions that Cisco faces a considerable challenge to get customers to even consider bundled hardware and software.

Video conferencing telepresence vendor Tandberg has brought to the market a new video IP phone – the E20 – which it claims makes scalable, DVD-quality video on every desktop a reality.

Scribd, the world’s largest social publishing website, has secured agreements with major publishers to bring books and other professional works to its community of more than 50 million readers.
 

Websense, integrated web, data and email security solutions vendor, has named Queensland’s Data# as its 2008 Websense Partner of the Year for Australia and New Zealand.