items tagged with Advertising
Google gobbles up Russian ad service provider
Written By: Stephen Withers
Section: Information technology news
Category: Internet
2008-07-20 21:29:47
In yet another move to consolidate its seemingly unassailable online advertising empire, Google has agreed to acquire Russian contextual advertising service ZAO Begun for $US140 million. Is there no end to the consolidation of web advertising companies?
Read More About Google Gobbles Up Russian Ad Service Provider...
Written By: Stephen Withers
Section: Information technology news
Category: Internet
2008-07-20 21:29:47
In yet another move to consolidate its seemingly unassailable online advertising empire, Google has agreed to acquire Russian contextual advertising service ZAO Begun for $US140 million. Is there no end to the consolidation of web advertising companies?
Read More About Google Gobbles Up Russian Ad Service Provider...
Microsoft, Yahoo! circling AOL for acquisition
Written By: Stephen Withers
Section: Technology Industry
Category: Deals and Wheels - Mergers & Acquisitions
2008-07-16 22:03:06
The fracas over the proposed Microsoft and Yahoo! merger just got a whole lot more interesting with a willing AOL coming to the table for an acquisition or merger. Both Microsoft and Yahoo! are keen to boost their position in the Internet advertising market, something which AOL could provide.
Read More About Microsoft, Yahoo! Circling AOL For Acquisition...
Written By: Stephen Withers
Section: Technology Industry
Category: Deals and Wheels - Mergers & Acquisitions
2008-07-16 22:03:06
The fracas over the proposed Microsoft and Yahoo! merger just got a whole lot more interesting with a willing AOL coming to the table for an acquisition or merger. Both Microsoft and Yahoo! are keen to boost their position in the Internet advertising market, something which AOL could provide.
Read More About Microsoft, Yahoo! Circling AOL For Acquisition...
PlayStation 3 opens up to in-game advertising
Written By: Davey Winder
Section: Technology Lifestyle
Category: Consoles
2008-07-10 09:02:22
Phil Rosenberg, Senior Vice President at Sony Computer Entertainment America has gone on record today to state that the "PS3 is open for the ad business" and how contextual in-game advertising is "positive for the games medium." What does he mean, and is it a good thing for gamers?
Read More About PlayStation 3 Opens Up To In-Game Advertising...
Written By: Davey Winder
Section: Technology Lifestyle
Category: Consoles
2008-07-10 09:02:22
Phil Rosenberg, Senior Vice President at Sony Computer Entertainment America has gone on record today to state that the "PS3 is open for the ad business" and how contextual in-game advertising is "positive for the games medium." What does he mean, and is it a good thing for gamers?
Read More About PlayStation 3 Opens Up To In-Game Advertising...
Google to deliver cartoon shorts from Family Guy creator
Written By: Stephen Withers
Section: Information technology news
Category: Internet
2008-07-01 02:18:57
Google is breaking new bounds in the delivery of original web content, with plans to deliver cartoons from Family Guy creator Seth McFarlane over the AdSense network.
Read More About Google To Deliver Cartoon Shorts From Family Guy Creator...
Written By: Stephen Withers
Section: Information technology news
Category: Internet
2008-07-01 02:18:57
Google is breaking new bounds in the delivery of original web content, with plans to deliver cartoons from Family Guy creator Seth McFarlane over the AdSense network.
Read More About Google To Deliver Cartoon Shorts From Family Guy Creator...
Curiouser and Qriouser: Telstra launches cell-phone scannable barcodes
Written By: Stuart Corner
Section: Telecommunications
Category: Technology
2008-06-27 00:54:21
If you had strolled into Martin Place in the Sydney CBD recently you might have seen large numbers of people creating a huge two dimension black and white barcode. Don't worry if you missed it because it is all on the web as Telstra tries to drum up interest in its latest mobile application.
Read More About Curiouser And Qriouser: Telstra Launches Cell-Phone Scannable Barcodes...
Written By: Stuart Corner
Section: Telecommunications
Category: Technology
2008-06-27 00:54:21
If you had strolled into Martin Place in the Sydney CBD recently you might have seen large numbers of people creating a huge two dimension black and white barcode. Don't worry if you missed it because it is all on the web as Telstra tries to drum up interest in its latest mobile application.
Read More About Curiouser And Qriouser: Telstra Launches Cell-Phone Scannable Barcodes...
Microsoft furthers advertising assault with Navic acquisition
Written By: Stephen Withers
Section: Technology Industry
Category: Deals and Wheels - Mergers & Acquisitions
2008-06-19 02:36:22
Not content with just bolstering its web advertising operation, Microsoft has acquired Navic Networks, an interactive advertising provider. The move once again signals the seriousness of Microsoft's intention to diversify its operations away from its traditional desktop cash cow businesses.
Read More About Microsoft Furthers Advertising Assault With Navic Acquisition...
Written By: Stephen Withers
Section: Technology Industry
Category: Deals and Wheels - Mergers & Acquisitions
2008-06-19 02:36:22
Not content with just bolstering its web advertising operation, Microsoft has acquired Navic Networks, an interactive advertising provider. The move once again signals the seriousness of Microsoft's intention to diversify its operations away from its traditional desktop cash cow businesses.
Read More About Microsoft Furthers Advertising Assault With Navic Acquisition...
Bing Lee brings in competition for Catalogue Central with ShopLocal
Written By: Stephen Withers
Section: Information technology news
Category: Internet
2008-06-13 02:33:50
Catalogue Central seemed to have Australian electronic catalogue distribution sewn up with big name clients including Officeworks, Dick Smith, and Big W. But New South Wales electronics retailer has thrown open the market by choosing to become ShopLocal's first client outside North America.
Read More About Bing Lee Brings In Competition For Catalogue Central With ShopLocal...
Written By: Stephen Withers
Section: Information technology news
Category: Internet
2008-06-13 02:33:50
Catalogue Central seemed to have Australian electronic catalogue distribution sewn up with big name clients including Officeworks, Dick Smith, and Big W. But New South Wales electronics retailer has thrown open the market by choosing to become ShopLocal's first client outside North America.
Read More About Bing Lee Brings In Competition For Catalogue Central With ShopLocal...
For Yahoo! It's goodbye Microsoft, hello Google
Written By: Stuart Corner
Section: Information technology news
Category: Search engines
2008-06-12 19:47:19
Within hours of terminating acquisitions discussions with Microsoft Yahoo! has announced a deal with Google that will see Google AdSense ads popping up on Yahoo! alongside relevant Yahoo! search results, and the two will enable their instant messaging systems to interoperate.
Read More About For Yahoo! It's Goodbye Microsoft, Hello Google...
Written By: Stuart Corner
Section: Information technology news
Category: Search engines
2008-06-12 19:47:19
Within hours of terminating acquisitions discussions with Microsoft Yahoo! has announced a deal with Google that will see Google AdSense ads popping up on Yahoo! alongside relevant Yahoo! search results, and the two will enable their instant messaging systems to interoperate.
Read More About For Yahoo! It's Goodbye Microsoft, Hello Google...
Dynamic in-game ads heading for PS3
Written By: Stephen Withers
Section: Core Dump
Category: Apple and anything else
2008-06-05 17:15:47
In-game ads are nothing new, but Sony is following Microsoft's lead by providing a mechanism for adding dynamic insertions to PlayStation 3 titles.
Read More About Dynamic In-Game Ads Heading For PS3...
Written By: Stephen Withers
Section: Core Dump
Category: Apple and anything else
2008-06-05 17:15:47
In-game ads are nothing new, but Sony is following Microsoft's lead by providing a mechanism for adding dynamic insertions to PlayStation 3 titles.
Read More About Dynamic In-Game Ads Heading For PS3...
Microsoft continues to circle Yahoo!
Written By: Stephen Withers
Section: Technology Industry
Category: Deals and Wheels - Mergers & Acquisitions
2008-05-18 21:03:26
Despite withdrawing its bid for Yahoo! in terms that suggested it was walking away completely, Microsoft continues to circle its prey. But the acquisition remains off the table, what's the next step?
Read More About Microsoft Continues To Circle Yahoo!...
Written By: Stephen Withers
Section: Technology Industry
Category: Deals and Wheels - Mergers & Acquisitions
2008-05-18 21:03:26
Despite withdrawing its bid for Yahoo! in terms that suggested it was walking away completely, Microsoft continues to circle its prey. But the acquisition remains off the table, what's the next step?
Read More About Microsoft Continues To Circle Yahoo!...
Investors warned off online classified ads businesses - despite 25 percent annual growth
Written By: Stuart Corner
Section: Information technology news
Category: Market News
2008-05-18 15:55:19
Research firm Frost & Sullivan is forecasting Australia's online classifieds advertising market to grow 25 percent annually and be worth $1 billion by 2011. However despite this growth, it has some warnings for would-be investors.
Read More About Investors Warned Off Online Classified Ads Businesses - Despite 25 Percent Annual Growth...
Written By: Stuart Corner
Section: Information technology news
Category: Market News
2008-05-18 15:55:19
Research firm Frost & Sullivan is forecasting Australia's online classifieds advertising market to grow 25 percent annually and be worth $1 billion by 2011. However despite this growth, it has some warnings for would-be investors.
Read More About Investors Warned Off Online Classified Ads Businesses - Despite 25 Percent Annual Growth...
Microhoo dead? Microsoft and Yahoo part ways – for now
Written By: Alex Zaharov-Reutt
Section: Fuzzy Logic
Category: The gadget blog
2008-05-04 02:35:19
Microsoft has decided to withdraw from its bid to buy Yahoo, with Steve Ballmer citing Yahoo's demand for US $37 per share as just too much – but is the deal really dead?
Read More About Microhoo Dead? Microsoft And Yahoo Part Ways – For Now...
Written By: Alex Zaharov-Reutt
Section: Fuzzy Logic
Category: The gadget blog
2008-05-04 02:35:19
Microsoft has decided to withdraw from its bid to buy Yahoo, with Steve Ballmer citing Yahoo's demand for US $37 per share as just too much – but is the deal really dead?
Read More About Microhoo Dead? Microsoft And Yahoo Part Ways – For Now...
Sensis gears up to carry video advertising
Written By: Stuart Corner
Section: Information technology news
Category: Market News
2008-05-02 15:32:29
Telstra's directory and online information services arm, Sensis, has signed up KIT digital (formerly the ROO Group) to enable its advertisers to deliver video messages via Sensis webs sites.
Read More About Sensis Gears Up To Carry Video Advertising...
Written By: Stuart Corner
Section: Information technology news
Category: Market News
2008-05-02 15:32:29
Telstra's directory and online information services arm, Sensis, has signed up KIT digital (formerly the ROO Group) to enable its advertisers to deliver video messages via Sensis webs sites.
Read More About Sensis Gears Up To Carry Video Advertising...
CDMA hang up looms: Telstra advertising blitz starts Thursday
Written By: Alex Zaharov-Reutt
Section: Fuzzy Logic
Category: The gadget blog
2008-04-23 01:13:07
It’s ‘last call’ for the CDMA network, and Telstra wants to make sure no-one can claim they didn’t hear that CDMA will close shortly. Besides many calls, text messages and letters already sent to CDMA customers, a national newspaper advertising blitz will start tomorrow.
Read More About CDMA Hang Up Looms: Telstra Advertising Blitz Starts Thursday...
Written By: Alex Zaharov-Reutt
Section: Fuzzy Logic
Category: The gadget blog
2008-04-23 01:13:07
It’s ‘last call’ for the CDMA network, and Telstra wants to make sure no-one can claim they didn’t hear that CDMA will close shortly. Besides many calls, text messages and letters already sent to CDMA customers, a national newspaper advertising blitz will start tomorrow.
Read More About CDMA Hang Up Looms: Telstra Advertising Blitz Starts Thursday...
Google revenues surge 42 percent
Written By: Stuart Corner
Section: Information technology news
Category: Search engines
2008-04-17 17:44:31
Google has reported revenues of $US5.19b for the first quarter of 2008, a 42 percent increase on Q1 2007 and a seven percent increase on Q4 of 2007, and results look likely to be boosted even further as it integrates the operations of its DoubleClick acquistion which closed near the end of the quarter.
Read More About Google Revenues Surge 42 Percent...
Written By: Stuart Corner
Section: Information technology news
Category: Search engines
2008-04-17 17:44:31
Google has reported revenues of $US5.19b for the first quarter of 2008, a 42 percent increase on Q1 2007 and a seven percent increase on Q4 of 2007, and results look likely to be boosted even further as it integrates the operations of its DoubleClick acquistion which closed near the end of the quarter.
Read More About Google Revenues Surge 42 Percent...
Microsoft, EA extend in-game ad agreement
Written By: Stephen Withers
Section: Technology Industry
Category: Deals & Wheels - Contracts
2008-03-18 15:59:03
Electronic Arts and Microsoft subsidiary Massive have extended their deal that puts dynamic advertising into video games.
Read More About Microsoft, EA Extend In-Game Ad Agreement...
Written By: Stephen Withers
Section: Technology Industry
Category: Deals & Wheels - Contracts
2008-03-18 15:59:03
Electronic Arts and Microsoft subsidiary Massive have extended their deal that puts dynamic advertising into video games.
Read More About Microsoft, EA Extend In-Game Ad Agreement...
Microsoft Rapt in another advertising acquisition
Written By: Stephen Withers
Section: Technology Industry
Category: Deals and Wheels - Mergers & Acquisitions
2008-03-16 19:28:28
Microsoft is set to add yield management provider Rapt to its digital advertising stable.
Read More About Microsoft Rapt In Another Advertising Acquisition...
Written By: Stephen Withers
Section: Technology Industry
Category: Deals and Wheels - Mergers & Acquisitions
2008-03-16 19:28:28
Microsoft is set to add yield management provider Rapt to its digital advertising stable.
Read More About Microsoft Rapt In Another Advertising Acquisition...
Google's DoubleClick acquisition "major setback" for privacy advocates
Written By: Stuart Corner
Section: Information technology news
Category: Search engines
2008-03-11 15:11:34
Google has consummated its acquisition of online ad serving and technology company DoubleClick, following approval from the European Union, but the EU's statement that it gave no consideration to the privacy implications of the merger has been described as a major setback for privacy advocates.
Read More About Google's DoubleClick Acquisition "Major Setback" For Privacy Advocates...
Written By: Stuart Corner
Section: Information technology news
Category: Search engines
2008-03-11 15:11:34
Google has consummated its acquisition of online ad serving and technology company DoubleClick, following approval from the European Union, but the EU's statement that it gave no consideration to the privacy implications of the merger has been described as a major setback for privacy advocates.
Read More About Google's DoubleClick Acquisition "Major Setback" For Privacy Advocates...
An Audience of One – Uncle Bill wants YOU!
Written By: David Heath
Section: Information technology news
Category: Security
2008-03-06 20:42:49
How comfortable would you be knowing that, in the future, the advertising you see through your TV, PC, PDA, mobile phone, iPod or DVD player were customised to YOU?
Read More About An Audience Of One – Uncle Bill Wants YOU!...
Written By: David Heath
Section: Information technology news
Category: Security
2008-03-06 20:42:49
How comfortable would you be knowing that, in the future, the advertising you see through your TV, PC, PDA, mobile phone, iPod or DVD player were customised to YOU?
Read More About An Audience Of One – Uncle Bill Wants YOU!...
They know what you like and they know where you are. It's an ad man's dream!
Written By: Stuart Corner
Section: Cornered!
Category: Telecommunications blog
2008-02-17 16:39:16
In the movie Minority Report, as the hero strides down the street video advertising billboards spring to life and address him by name: all thanks to identifying him by scanning the unique patterns of his irises. Today multimedia cellphones and a new cellphone location technology promise to deliver similar personalisation to advertisers.
Read More About They Know What You Like And They Know Where You Are. It's An Ad Man's Dream!...
Written By: Stuart Corner
Section: Cornered!
Category: Telecommunications blog
2008-02-17 16:39:16
In the movie Minority Report, as the hero strides down the street video advertising billboards spring to life and address him by name: all thanks to identifying him by scanning the unique patterns of his irises. Today multimedia cellphones and a new cellphone location technology promise to deliver similar personalisation to advertisers.
Read More About They Know What You Like And They Know Where You Are. It's An Ad Man's Dream!...
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