items tagged with Advertising
Mobile, online ads booming: Telstra
Written By: Stephen Withers
Section: Core Dump
Category: Apple and anything else
2008-10-01 18:19:11
Telstra says advertising revenue for its BigPond web sites has grown by more than 50 percent during the first three calendar quarters. While the September quarter was looking a bit shaky elsewhere, Telstra claimed "strong growth".
Read More About Mobile, Online Ads Booming: Telstra...
Written By: Stephen Withers
Section: Core Dump
Category: Apple and anything else
2008-10-01 18:19:11
Telstra says advertising revenue for its BigPond web sites has grown by more than 50 percent during the first three calendar quarters. While the September quarter was looking a bit shaky elsewhere, Telstra claimed "strong growth".
Read More About Mobile, Online Ads Booming: Telstra...
Bad Phorm: New BT trial begins, Safari users spared
Written By: Davey Winder
Section: Information technology news
Category: Internet
2008-09-29 06:23:03
Controversial behavioral advertising targeting outfit Phorm will start new trials of the Webwise system with BT Total Broadband customers starting tomorrow and lasting many weeks. iTWire explains how, and why, to opt out.
Read More About Bad Phorm: New BT Trial Begins, Safari Users Spared...
Written By: Davey Winder
Section: Information technology news
Category: Internet
2008-09-29 06:23:03
Controversial behavioral advertising targeting outfit Phorm will start new trials of the Webwise system with BT Total Broadband customers starting tomorrow and lasting many weeks. iTWire explains how, and why, to opt out.
Read More About Bad Phorm: New BT Trial Begins, Safari Users Spared...
I AM A MAC if I am being honest
Written By: Davey Winder
Section: Information technology news
Category: Vendors
2008-09-24 13:52:37
Could things get any worse for Microsoft from a marketing perspective, after the embarrassingly bad Seinfeld ads and the embarrassingly embarrassing Steve Ballmer I AM A PC video clip? Oh yes, yes they could...
Read More About I AM A MAC If I Am Being Honest...
Written By: Davey Winder
Section: Information technology news
Category: Vendors
2008-09-24 13:52:37
Could things get any worse for Microsoft from a marketing perspective, after the embarrassingly bad Seinfeld ads and the embarrassingly embarrassing Steve Ballmer I AM A PC video clip? Oh yes, yes they could...
Read More About I AM A MAC If I Am Being Honest...
Advertising funded mobile calls work - just ask Blyk
Written By: Stuart Corner
Section: Cornered!
Category: Telecommunications blog
2008-09-18 19:52:04
Blyk, the world's first mobile operator funded solely through advertising, revealed to analysts last week that it had doubled the number of customers since April, to 200,000. This is very significant development for every player in the mobile industry.
Read More About Advertising Funded Mobile Calls Work - Just Ask Blyk...
Written By: Stuart Corner
Section: Cornered!
Category: Telecommunications blog
2008-09-18 19:52:04
Blyk, the world's first mobile operator funded solely through advertising, revealed to analysts last week that it had doubled the number of customers since April, to 200,000. This is very significant development for every player in the mobile industry.
Read More About Advertising Funded Mobile Calls Work - Just Ask Blyk...
Banned: The Vodafone advert just too fast for radio
Written By: Davey Winder
Section: Information technology news
Category: Regulatory
2008-09-11 04:24:29
Let me repeat that, a little slower. A radio advert for a Vodafone mobile phone contract deal has been banned in the UK because the actress speaks too quickly.
Read More About Banned: The Vodafone Advert Just Too Fast For Radio...
Written By: Davey Winder
Section: Information technology news
Category: Regulatory
2008-09-11 04:24:29
Let me repeat that, a little slower. A radio advert for a Vodafone mobile phone contract deal has been banned in the UK because the actress speaks too quickly.
Read More About Banned: The Vodafone Advert Just Too Fast For Radio...
Bad Phorm: Detectives question BT over secret trials
Written By: Davey Winder
Section: Information technology news
Category: Telecoms
2008-09-05 11:02:27
File under About Bloody Time. At long last UK police detectives have questioned BT about the secret Phorm trials it carried out without customer knowledge nor consent. Does this mean a formal investigation is to follow?
Read More About Bad Phorm: Detectives Question BT Over Secret Trials...
Written By: Davey Winder
Section: Information technology news
Category: Telecoms
2008-09-05 11:02:27
File under About Bloody Time. At long last UK police detectives have questioned BT about the secret Phorm trials it carried out without customer knowledge nor consent. Does this mean a formal investigation is to follow?
Read More About Bad Phorm: Detectives Question BT Over Secret Trials...
Auntie developing ad-backed bbcTunes music download service
Written By: Davey Winder
Section: Information technology news
Category: Internet
2008-09-05 04:00:21
The BBC is planning a music download service so fans can pay for tracks that have been broadcast on TV and Radio for free. Has Auntie gone stark raving mad?
Read More About Auntie Developing Ad-Backed BbcTunes Music Download Service...
Written By: Davey Winder
Section: Information technology news
Category: Internet
2008-09-05 04:00:21
The BBC is planning a music download service so fans can pay for tracks that have been broadcast on TV and Radio for free. Has Auntie gone stark raving mad?
Read More About Auntie Developing Ad-Backed BbcTunes Music Download Service...
This advertising stinks!
Written By: Stuart Corner
Section: Technology Lifestyle
Category: New Services
2008-08-31 23:39:20
No, not a value judgement, simply a statement of fact: Japanese telco NTT Com is offering digital signs equipped with aroma-emitting devices "to strengthen the impact of marketing communications." Apparently they are very effective.
Read More About This Advertising Stinks!...
Written By: Stuart Corner
Section: Technology Lifestyle
Category: New Services
2008-08-31 23:39:20
No, not a value judgement, simply a statement of fact: Japanese telco NTT Com is offering digital signs equipped with aroma-emitting devices "to strengthen the impact of marketing communications." Apparently they are very effective.
Read More About This Advertising Stinks!...
It's a joke: In a Linux world without walls who needs Windows?
Written By: David M Williams
Section: The Linux distillery
Category: The Linux user and switcher blog
2008-08-31 06:26:44
Microsoft are poised to launch a new $USD 300 million advertising campaign this week, starring comedian Jerry Seinfeld among others. The marketing types responsible are intending to counter Apple’s successful "I’m a Mac" line, but the slogan picked out is simply on the wrong foot from the start and is thwarted by Linux immediately.
Read More About It's A Joke: In A Linux World Without Walls Who Needs Windows?...
Written By: David M Williams
Section: The Linux distillery
Category: The Linux user and switcher blog
2008-08-31 06:26:44
Microsoft are poised to launch a new $USD 300 million advertising campaign this week, starring comedian Jerry Seinfeld among others. The marketing types responsible are intending to counter Apple’s successful "I’m a Mac" line, but the slogan picked out is simply on the wrong foot from the start and is thwarted by Linux immediately.
Read More About It's A Joke: In A Linux World Without Walls Who Needs Windows?...
iPhone 3G: all your Internet parts are not belong to us
Written By: Alex Zaharov-Reutt
Section: Technology feature
Category: iPhone
2008-08-26 21:31:26
Oops - the UK’s Advertising Standards Authority has banned an Apple iPhone 3G ad claiming that “all the parts of the Internet are on the iPhone” after two complainants pointed out the iPhone lacks Flash and Java. Good decision or bureaucracy gone mad?
Read More About IPhone 3G: All Your Internet Parts Are Not Belong To Us...
Written By: Alex Zaharov-Reutt
Section: Technology feature
Category: iPhone
2008-08-26 21:31:26
Oops - the UK’s Advertising Standards Authority has banned an Apple iPhone 3G ad claiming that “all the parts of the Internet are on the iPhone” after two complainants pointed out the iPhone lacks Flash and Java. Good decision or bureaucracy gone mad?
Read More About IPhone 3G: All Your Internet Parts Are Not Belong To Us...
Chef serves up food ad network
Written By: Stephen Withers
Section: Information technology news
Category: Internet
2008-08-25 01:18:12
An Australian chef aims to link major brands in the food and beverage markets with specialist web sites that cater for culinary enthusiasts.
Read More About Chef Serves Up Food Ad Network...
Written By: Stephen Withers
Section: Information technology news
Category: Internet
2008-08-25 01:18:12
An Australian chef aims to link major brands in the food and beverage markets with specialist web sites that cater for culinary enthusiasts.
Read More About Chef Serves Up Food Ad Network...
MillionDollarCu.be: can lightning strike twice?
Written By: Stephen Withers
Section: Information technology news
Category: Internet
2008-08-22 02:25:30
Perhaps you remember UK student Alex Tew and his million-dollar home page? It triggered a number of copycats back in 2005 and 2006, but none that we've seen have come within coo-ee of matching the original's success. But someone thinks it's time to take another shot.
Read More About MillionDollarCu.Be: Can Lightning Strike Twice?...
Written By: Stephen Withers
Section: Information technology news
Category: Internet
2008-08-22 02:25:30
Perhaps you remember UK student Alex Tew and his million-dollar home page? It triggered a number of copycats back in 2005 and 2006, but none that we've seen have come within coo-ee of matching the original's success. But someone thinks it's time to take another shot.
Read More About MillionDollarCu.Be: Can Lightning Strike Twice?...
Microsoft's anti-Apple weapon: Seinfeld
Written By: Stephen Withers
Section: Core Dump
Category: Apple and anything else
2008-08-21 16:53:21
There have been rumblings that Microsoft was preparing a response to Apple's "I'm a Mac... and I'm a PC" ads. Now, the Windows maker's secret weapon has been revealed: Seinfeld.
Read More About Microsoft's Anti-Apple Weapon: Seinfeld...
Written By: Stephen Withers
Section: Core Dump
Category: Apple and anything else
2008-08-21 16:53:21
There have been rumblings that Microsoft was preparing a response to Apple's "I'm a Mac... and I'm a PC" ads. Now, the Windows maker's secret weapon has been revealed: Seinfeld.
Read More About Microsoft's Anti-Apple Weapon: Seinfeld...
Adobe Flash fingered in malware clipboard trickery
Written By: Stephen Withers
Section: Information technology news
Category: Security
2008-08-19 22:22:23
Malicious Flash content appearing on otherwise legitimate sites may be to blame for sending users to malware-laden web pages.
Read More About Adobe Flash Fingered In Malware Clipboard Trickery...
Written By: Stephen Withers
Section: Information technology news
Category: Security
2008-08-19 22:22:23
Malicious Flash content appearing on otherwise legitimate sites may be to blame for sending users to malware-laden web pages.
Read More About Adobe Flash Fingered In Malware Clipboard Trickery...
Bad Phorm: EU demands UK Government response on intrusive web ad tracking technology
Written By: Davey Winder
Section: Information technology news
Category: Regulatory
2008-08-06 07:49:35
Controversial behavioral advertising targeting outfit Phorm, whose Webwise ad technology monitors user browsing habits to serve appropriate advertising messages, might have dragged the UK Government into a slugfest with the European Union over a possible breach of strict Euro data laws...
Read More About Bad Phorm: EU Demands UK Government Response On Intrusive Web Ad Tracking Technology...
Written By: Davey Winder
Section: Information technology news
Category: Regulatory
2008-08-06 07:49:35
Controversial behavioral advertising targeting outfit Phorm, whose Webwise ad technology monitors user browsing habits to serve appropriate advertising messages, might have dragged the UK Government into a slugfest with the European Union over a possible breach of strict Euro data laws...
Read More About Bad Phorm: EU Demands UK Government Response On Intrusive Web Ad Tracking Technology...
AOL ready to be split up: report
Written By: Stephen Withers
Section: Technology Industry
Category: Deals and Wheels - Mergers & Acquisitions
2008-08-05 01:58:49
Time Warner has done the groundwork needed to split AOL's dial-up Internet access operation from its advertising and content business. However, with merger rumours involving Microsoft and Yahoo! already in the air, the question is who would be interested in buying what.
Read More About AOL Ready To Be Split Up: Report...
Written By: Stephen Withers
Section: Technology Industry
Category: Deals and Wheels - Mergers & Acquisitions
2008-08-05 01:58:49
Time Warner has done the groundwork needed to split AOL's dial-up Internet access operation from its advertising and content business. However, with merger rumours involving Microsoft and Yahoo! already in the air, the question is who would be interested in buying what.
Read More About AOL Ready To Be Split Up: Report...
Telstra claims Australian first with 3D TV
Written By: Alex Zaharov-Reutt
Section: Fuzzy Logic
Category: The gadget blog
2008-07-29 22:46:16
Although 3D TV has been demonstrated over several years at technology trade shows, for gaming, advertising, television, movies and more, Telstra claims it’s first to commercially install the technology at its “Executive Briefing Centre” in Melbourne, Australia.
Read More About Telstra Claims Australian First With 3D TV...
Written By: Alex Zaharov-Reutt
Section: Fuzzy Logic
Category: The gadget blog
2008-07-29 22:46:16
Although 3D TV has been demonstrated over several years at technology trade shows, for gaming, advertising, television, movies and more, Telstra claims it’s first to commercially install the technology at its “Executive Briefing Centre” in Melbourne, Australia.
Read More About Telstra Claims Australian First With 3D TV...
Palm Centro hits two-million sales mark, “beats” iPhone
Written By: Alex Zaharov-Reutt
Section: Technology feature
Category: iPhone
2008-07-29 21:21:29
Smartphone maker Palm, which once enjoyed the incredible media, consumer and developer attention currently being lavished upon the iPhone, has shown its far from out of the race by shipping more than 2 million of its Centro models, while an ad network report shows more mobile Internet ads are served to Palm devices than iPhones.
Read More About Palm Centro Hits Two-Million Sales Mark, “Beats” IPhone...
Written By: Alex Zaharov-Reutt
Section: Technology feature
Category: iPhone
2008-07-29 21:21:29
Smartphone maker Palm, which once enjoyed the incredible media, consumer and developer attention currently being lavished upon the iPhone, has shown its far from out of the race by shipping more than 2 million of its Centro models, while an ad network report shows more mobile Internet ads are served to Palm devices than iPhones.
Read More About Palm Centro Hits Two-Million Sales Mark, “Beats” IPhone...
Fairfax in ACCC undertaking not to say “free” when hidden charges apply
Written By: Alex Zaharov-Reutt
Section: Information technology news
Category: Regulatory
2008-07-28 05:08:12
Fairfax may be the master of its own “Domain”, a real estate website that it owns, for which it promoted “free” mobile alerts that turned out to cost 55c each. Although the charge levied was via a telecommunications company and thus a third party, the ACCC has decided that this may have been misleading.
Read More About Fairfax In ACCC Undertaking Not To Say “Free” When Hidden Charges Apply...
Written By: Alex Zaharov-Reutt
Section: Information technology news
Category: Regulatory
2008-07-28 05:08:12
Fairfax may be the master of its own “Domain”, a real estate website that it owns, for which it promoted “free” mobile alerts that turned out to cost 55c each. Although the charge levied was via a telecommunications company and thus a third party, the ACCC has decided that this may have been misleading.
Read More About Fairfax In ACCC Undertaking Not To Say “Free” When Hidden Charges Apply...
Ballmer urges troops to slap down Apple and Google
Written By: Stephen Withers
Section: Core Dump
Category: Apple and anything else
2008-07-25 01:21:39
A 'state of the union' memo from Microsoft CEO Steve Ballmer to all his employees makes it clear that the company still sees Apple and Google as threats, but for very different reasons. The defensive tone of the memo which mentions Microsoft's competitors by name is an unmistakable sign that the company is feeling the heat.
Read More About Ballmer Urges Troops To Slap Down Apple And Google...
Written By: Stephen Withers
Section: Core Dump
Category: Apple and anything else
2008-07-25 01:21:39
A 'state of the union' memo from Microsoft CEO Steve Ballmer to all his employees makes it clear that the company still sees Apple and Google as threats, but for very different reasons. The defensive tone of the memo which mentions Microsoft's competitors by name is an unmistakable sign that the company is feeling the heat.
Read More About Ballmer Urges Troops To Slap Down Apple And Google...
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