Marketing
HTC dials up Petts to lead ANZ sales
By: Stephen Withers
Smartphone vendor HTC has appointed Anthony Petts as director of sales and marketing of HTC Australia and New Zealand.
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By: Stephen Withers
Smartphone vendor HTC has appointed Anthony Petts as director of sales and marketing of HTC Australia and New Zealand.
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Advantate picks leadership team
By: Stephen Withers
Recently-formed search engine marketing specialist Advantate has announced its leadership team.
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By: Stephen Withers
Recently-formed search engine marketing specialist Advantate has announced its leadership team.
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Epsilon taps Richmond for regional role
By: Stephen Withers
Email marketer Epsilon International has appointed Cynthia Richmond as regional director, Australasia.
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By: Stephen Withers
Email marketer Epsilon International has appointed Cynthia Richmond as regional director, Australasia.
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GTA IV heading for the bargain bin?
By: Mike Bantick
The life cycle of entertainment products seems to be getting shorter and shorter today. In the world of interactive entertainment in particular, a blockbuster title that took years of intense work and tens of millions of dollars to produce could only live for a short flurry of activity only to burn out sales wise, quickly becoming yesterdays news. How do Developers, and Publishers feel about this state of affairs? Radioactive IT asked them.
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By: Mike Bantick
The life cycle of entertainment products seems to be getting shorter and shorter today. In the world of interactive entertainment in particular, a blockbuster title that took years of intense work and tens of millions of dollars to produce could only live for a short flurry of activity only to burn out sales wise, quickly becoming yesterdays news. How do Developers, and Publishers feel about this state of affairs? Radioactive IT asked them.
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Regional role for Richmond
By: Stephen Withers
Marketing services company Epsilon International has appointed Cynthia Richmond as regional director for Australasia.
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By: Stephen Withers
Marketing services company Epsilon International has appointed Cynthia Richmond as regional director for Australasia.
Read More About Regional Role For Richmond...
Regional role for Richmond
By: Stephen Withers
Marketing services company Epsilon International has appointed Cynthia Richmond as regional director for Australasia.
Read More About Regional Role For Richmond...
By: Stephen Withers
Marketing services company Epsilon International has appointed Cynthia Richmond as regional director for Australasia.
Read More About Regional Role For Richmond...
Nokia falling out of favour with teenagers
By: Stuart Corner
A survey of the media usage, consumption behaviour and brand preference of over 50,000 teenagers across the globe should be a goldmine for marketers: and it shows them starting to favour Samsung and Sony Ericsson cellphones over those from market leader Nokia. They are also shunning email in favour of instant messaging
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By: Stuart Corner
A survey of the media usage, consumption behaviour and brand preference of over 50,000 teenagers across the globe should be a goldmine for marketers: and it shows them starting to favour Samsung and Sony Ericsson cellphones over those from market leader Nokia. They are also shunning email in favour of instant messaging
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Official = "someone paid us"?
By: Stephen Withers
I've long been cynical about the use of the term 'official' by marketers.
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By: Stephen Withers
I've long been cynical about the use of the term 'official' by marketers.
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'Oh my darling Clementine' sings SPSS
By: Stephen Withers
Analytics software specialist SPSS has released a new version of Clementine, its data mining software.
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By: Stephen Withers
Analytics software specialist SPSS has released a new version of Clementine, its data mining software.
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Getting paid for ads on my cellphone? I don't give a Fluc
By: Stuart Corner
An Australian company going by the rather suggestive name of 'Fluc' is offering cellphone customers hard cash if they are willing to receive ads relevant to them, their locations and their friends. Mobile advertising is going to be big, but not, I suspect, this way.
Read More About Getting Paid For Ads On My Cellphone? I Don't Give A Fluc...
By: Stuart Corner
An Australian company going by the rather suggestive name of 'Fluc' is offering cellphone customers hard cash if they are willing to receive ads relevant to them, their locations and their friends. Mobile advertising is going to be big, but not, I suspect, this way.
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Dell adds Tesco to retail roster
By: Stephen Withers
Dell has added UK-based Tesco to the list of retailers selling its computers.
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By: Stephen Withers
Dell has added UK-based Tesco to the list of retailers selling its computers.
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Print medium is not about to die
By: Stuart Corner
Those who've said the print medium is dead or dying need a rethink, according to a Deloitte survey of American consumers.
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By: Stuart Corner
Those who've said the print medium is dead or dying need a rethink, according to a Deloitte survey of American consumers.
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Get real about virtual consumers - they'll be a massive market
By: Stuart Corner
Within ten years vendors of real goods and services might have to devote the bulk of their sales and marketing efforts to the virtual online personas of their target consumers if they want to succeed.
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By: Stuart Corner
Within ten years vendors of real goods and services might have to devote the bulk of their sales and marketing efforts to the virtual online personas of their target consumers if they want to succeed.
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Contracting - To be or not to be, that is the question
By: Paul Hosking
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By: Paul Hosking
The ICT Industry in Australia is one of the hottest markets and due to low unemployment levels and aggressive recruitment strategies many professionals have more employment packaging options than ever before.
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Constructing an effective Resume
By: Paul Hosking
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By: Paul Hosking
Introduction to Resumes
As an introduction believe it important to discuss the reasons behind your resume and the viability of cover notes.
Two questions I’m commonly asked are: what is the real purpose of my resume? And what should I be looking to achieve from it?
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ninemsn to sell ads for Vodafone Live!
By: Stuart Corner
ninemsn has been appointed by Vodafone Australia to sell advertising - including banners and TV commercials - on the Vodafone Live! mobile content service.
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By: Stuart Corner
ninemsn has been appointed by Vodafone Australia to sell advertising - including banners and TV commercials - on the Vodafone Live! mobile content service.
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Yahoo!7 goes mobile with m.Net
By: Stuart Corner
Yahoo!7 has appointed m.Net Corporation as its provider of mobile marketing and distribution solutions under a three-year agreement.
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By: Stuart Corner
Yahoo!7 has appointed m.Net Corporation as its provider of mobile marketing and distribution solutions under a three-year agreement.
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Identical food more appealing in McDonald’s wrappers than plain ones
By: William Atkins
U.S. researchers provided pre-school children with two meals from McDonald’s, one in its original McDonald’s wrapper and the other in a plain wrapper. The kids liked the foods in the McDonald’s wrapper better, even though the food was identical.
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By: William Atkins
U.S. researchers provided pre-school children with two meals from McDonald’s, one in its original McDonald’s wrapper and the other in a plain wrapper. The kids liked the foods in the McDonald’s wrapper better, even though the food was identical.
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